How Can Media Asset Management Enhance Your Video-First Business?
The Complete Guide to the Modern MAM Platform
Media Asset Management platform’s have come along way since the age of text, radio, and the occasional TV ad. Today’s businesses behave more like media companies; producing thousands of pieces of content a year across dozens of digital channels and departments.
The need for a Media Asset Management platform that majorly improves video workflow is immense for businesses in today's video-first world.
A good MAM platform allows you to store, organize, retrieve, collaborate, and track media files without any hassle. A great MAM platform will do all this and more for your video workflow.
Does This Sound Like You?
1. You’re sick of spending an hour trying to find that one crucial video in your media library.
84% of businesses report that finding assets is the biggest challenge they have when working with digital assets.
2. Collaborating with team and clients on various video projects is a murderous task; hard to keep track of reviews, feedbacks, comments and various video stages.
71% of businesses have difficulty providing employees with access to assets within the organization, reducing collaboration between departments.
3. You’d kill to replace dull and error-prone manual workflow with automated workflow.
On average, employees spend 1 out of every 10 working days on file management.
An IDC survey found that the time spent searching for information averages 8.8 hours per week at a cost of $14,209 per worker per year.
4. Digital distribution of all media assets takes way too much time.
A survey of marketing executives revealed that 49% felt they lacked the staff to manage assets.
...Then you’re in desperate need of a video-first Media Asset Management platform.
Benefits of a Video-First MAM Workflow:
1. Collaboration - Everyone is on the same page and working together in real-time
Reviewing, providing feedback, and adding comments to crucial media files so that all team members are on the same page. With just one click, you should be able to see different stages your videos are at and which team members are working on it.
2. Automated workflow – Less busy work, more time creating video
Getting rid of time-consuming, labor-intensive, mind-numbingly dull, traditional workflow and embracing automated workflow.
Now you can focus on what you business needs most; more video, across the entire organization.
3. Storage and reporting - All your videos (and activity) in one place
Storing all your media files in one place and offering immediate access to required media files according to their meta-data; both technical and descriptive. Controlling content and users, both, to ensure that users only have access to the content they are entitled to and have the tools they need to work with that content.
4. Multi-platform distribution and analytics – Your video never touches the ground
Once your video is approved, distributing media assets with one click to various social and digital platforms not only increases efficiency, but insures that the correct video reaches its target with a complete audit trail of approvals and activity, from creation through to publishing.
Modernizing your workflow with a video-first MAM platform amplifies the value of your media assets and helps to deliver more content with increased productivity; resulting in better video ROI and a more profitable business.
It’s about reducing cost and complexity of video management and dispersal, allowing you to focus on the core objective of your business; creating and distributing beautiful video content.
Read some of the success stories here:
An ad-hoc video strategy won’t cut it in today’s marketing climate. See how accounting software leader Xero built a dedicated video content strategy from the ground up and learn how to overcome common barriers to achieving video marketing success.
NBCUniversal knows how critical it is to stay on top of media trends and to constantly look at ways to streamline their productions. Here's an inside look at how NBCUniversal creates, manages and distributes their content.
By sharing resources, ideas, and freeing up production lags, Shimano has been able to focus their attention on quality, strategy, and getting more videos out the door. Here is the full case study on how Shimano do video content.
As a trailblazing startup, Shopify never shied away from producing video and established a strong video first mentality. Here's the inside scoop on Shopify's video marketing strategy.
With one-click publishing from Wipster to Brightcove, efficiency meets intelligence. Now you too can harness the power of a finely-tuned video iteration loop.
In two short years, Time Inc’s Alabama office has shifted from 750 videos a year to over 2,000. Find out how this efficiency-focused video team creates high quality content with quick turnarounds for a social media age.
The dedication to beautifully crafted deliverables carries through to their content marketing campaigns where time and effort has been placed in creating fully integrated video campaigns across all facets of the marketing and sales funnel.
We spotlight 4th Avenue Media, a Seattle based marketing agency, who share their passions, challenges and ideal workflow with us.
We talk to Patrick Moreau of Stillmotion about the making of our case study, setting client expectations and staying true to your story.
See how three modern churches in America use state-of-the-art video production to share stories and inspire their members
Wipster case study with Patrick Moreau, of Stillmotion, talking about crafting remarkable stories, recent film projects and the launch of the Muse Storytelling Process.
In our latest Wipster case study we chat with the team at Retrospec Films to discuss what makes them unique and why business is booming.
On motion graphics, making accounting videos 'sexy', and giant leaps of faith.
Wipster sits down with the South-African born mograph artist to find out how it all began, and what's happening next.
LEAPframe is a versatile and fun-loving film and motion design company based in Cincinnati, Ohio.
Watch the video and read the Q+A with co-founder Brandon Faris to find out how fun, scalability and Wipster help to make them successful.
Wipster sits down with Heather McLendon, a production manager and assistant director at Innovalearn, a Georgia, US-based company specializing in e-learning solutions and training videos. Heather’s background is in theater, having worked previously as an actor and stage manager.
London-based Siân Fever is a freelance video editor working on a huge variety of projects from music festivals to feature films, short films, and commercials. She worked for MTV and a music content production company before becoming a freelancer two years ago. Wipster chats to Sian about music, inspiration, and finding your own unique creative voice.
Wipster sits down with Axel Lavin, founder of Norway-based video production company Stir. Axel Lavin has been working in animation and VFX for the last eight years. As a child he made films in his backyard and hasn’t looked back. Axel shares insights on taking risks and what it takes to be a great creative director.
Wipster sits down with Dave Collins, founder of Melbourne-based business video production company ANGRYchair. Having worked in television for five years, he gets a lot of inspiration from films and TV shows, and likes to use similar production concepts in his current work. He loves having such a varied job and filming something different every day.
Richard Squires has been a motion designer for more than 20 years. Originally from the UK, Richard has worked in London and New York and is now based in Melbourne where he has his broadcast design company Reg. He is inspired by the world around him and loves having the freedom to experiment.
Mark Boszko is an in-house video producer at The Omni Group, makers of fine Mac and iOS productivity software. Mark has worked across the industry and has been hooked on filmmaking since age five. He is inspired by a vast array of online resources and industry professionals. We were fortunate to sit down with Mark to better understand his thoughts on the importance of video, his video review and approval workflow, and the future of video.
Karl Drury is an in-house video producer at Xero. He films marketing material, case studies, internal videos for staff, and pieces for Xero TV. We were fortunate to sit down with Karl to better understand his thoughts on the importance of video, the differences between freelance and in-house video production, and his video review and approval workflow. Video is his life, and is rarely without a camera in hand.
Read On: Popular Video Marketing Blogs
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