82 Stats to Show Why Video Should be a Crucial Part of Your Social Media Strategy

You’ve been twiddling around with video marketing, and seeing results.

You’ve even tried experimenting with different video formats, and it’s all starting to work out.

Your video views are slowly creeping up. You’re attracting more people. Your social media platforms are seeing a bit more activity now.

You know video is the way to annihilate your competitors and grow your business substantially.

And here’s evidence that you need to include even MORE videos in your social media strategy.

Take it to your boss (or print it out and put it on your office walls yourself, if you're your own boss) and use videos to grow your social presence (and your business) substantially!

We’ve painstakingly gathered 82 stats to show you why you absolutely need to make videos a crucial part of your social media strategy. All the stats are categorized by social media platforms to make it easier for you.

Why video reigns over the digital world

Video is the most versatile marketing medium of them all. Don’t let people tell you it’s ‘good for top of funnel’ or ‘just for case studies’.
Used well, video is great at just about anything: long, technical explainers or short, emotional heartstring-pullers.
6-second Vines or 90-minute feature films.
As Homer Simpson said of the donut, “Is there nothing it can’t do?”
So the tip is: get in there and have a play. Think of video for just about any goal. Do some with high production values and make others on your iPhone.
Just do it.
— Doug Kessler, Co-founder & Creative Director of Velocity

1. By 2019, video will account for 80 percent of global internet traffic. (Cisco)

2. By 2019, nearly a million minutes of video will be shared every second. (Cisco)

3. By 2019, it would take an individual 5 million years to watch the all the video that will be shared each month. (Cisco)

4. By 2019, video content will be the driving factor behind 85% of search traffic in the US. (Cisco)

5. Video ad types will boom 184% from $9.9 billion to $28 billion in ad spend – making them the fastest growing ad type. (Cowen and Company)

6. According to Google, 4 out of 5 users will close the video if it stalls while loading. (icuc.social)

7. Social video generates 1200% more shares than text and images combined. (Brightcove)

8. There were 7.2 Trillion cross-platform video views between March 2016, and March 2017. (Tubular Insights)

9. 70% of marketers claim video generates more conversions than any other type of content. (Vidyard)

10. 52% of marketing professionals worldwide insist that video is the type of content with the best ROI. (Social Media Today)

11. 4X as many customers would rather watch a video about a product than read about it. (Animoto)

12. Almost 50% of internet users look for videos related to a product or service before visiting a store. (Google)

13. 53% of smartphone users feel more favorable towards companies whose mobile sites or apps provide instructional video content. (Google)

14. 4 in 5 consumers believe that demo videos are helpful. Shoppers who view video are 1.81X more likely to purchase than non-viewers. (Animoto)

15. 55% of people consume video content thoroughly. (HubSpot)

16. 43% of people want to see more video content from marketers. (HubSpot)

 
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17. 500 million people are watching Facebook videos. (Tubular Insights)

18. Facebook users watch approximately 100 million hours of video each day and Facebook has 8 billion daily video views. (CoSchedule)

19. CEO Mark Zuckerberg has made clear his intention to transform Facebook to a video-first platform and that the app will be “all video” by 2021. (Quartz)

20. The average percentage of people who viewed a 360-degree video was 28.81% higher than for the same video in a non 360-degree format. (Magnifyre)

21. Live video content is on the rise -- in fact, 14% of marketers experimented with it in 2016. (Social Media Examiner.)

22. 43% marketers plan to use interactive video in 2017. (Wyzowl)

23. 85% of Facebook videos are watched without sound. (Digiday)

24. Native videos on Facebook have 10 times higher reach compared to YouTube links. (Social Bakers)

25. 45% of people watch more than an hour of Facebook or YouTube videos a week. (Hubspot)

26. 14% of marketers used live videos in their social media marketing in 2016. (Social Media Examiner)

27. 44% of SMB owners and marketers plan to put money behind video content on Facebook in 2017. (Animoto)

28. Views on branded video content have increased 258% on Facebook and 99% on YouTube as of June 2017. (Tubular Labs)

29. On Facebook, as of June 2017, views on branded or sponsored video content were up a substantial 258% compared to Q2 of 2016. Additionally, uploads of this type of content exceeded even that figure by an imposing 311% growth over the last 15 months. (Tubular Insights)

30. Most views on sponsored video content on Facebook were generated in both December 2016 and March 2017, with each month pulling in around 2.4 billion total views. (Tubular Insights)

31. Both May and June of 2017 saw the highest number of sponsored videos uploaded to Facebook in over a year, at around 11,000 videos per month. (Tubular Insights)

32. Facebook is rated as the most impactful social channel for video — 8.4X higher than any other social channel. (Animoto)

33. A Facebook video receives, on average, 135% more organic reach than a Facebook photo. (Socialbakers)

34. People spend, on average, more than 3x more time watching a Facebook Live video than a video that’s no longer live. (Facebook)

35. Facebook users comment 10X more on live videos than they do on regular videos. (Facebook)

36. Captions on Facebook video ads increase video view time by an average of 12%. (Facebook)

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37. 1.5 billion logged-in viewers visit YouTube every single month. (Tubular Insights)

38. On average, YouTube viewers spend over an hour a day watching videos on mobile devices alone. (Tubular Insights)

39. YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the US. (Youtube)

40. More than half of YouTube views come from mobile devices. (Youtube)

41. The number of channels earning six figures per year on YouTube is up 50% y/y. (Youtube)

42. YouTube has over a billion users—almost one-third of all people on the internet—and everyday people watch hundreds of millions of hours on YouTube and generate billions of views. (Youtube)

43. The number of hours that people spend watching videos on YouTube is increasing 60 percent year-over-year. (Youtube)

44. The number of people watching YouTube has increased 40 percent year-over-year since March 2014. (Youtube)

45. Half of 18 to 34-year-old YouTube users would drop what they’re doing to watch a new video by their favorite creator. (Google)

46. More than 500 million hours of videos are watched on YouTube each day. (Ooyala)

47. 72 Hours of video are uploaded to YouTube every 60 seconds. (Digimind)

48. 85% of young people watch video on YouTube, 66% on Netflix, 62% on cable/satellite TV, and 53% on Facebook. (Tubular Insights)

49. Roughly 1.6 billion views were generated on entertainment-related content alone, with the next-highest view count of 1 billion awarded to sports-based sponsored videos. (Tubular Insights)

50. Views on sponsored content hosted on YouTube grew 99%. (Tubular Insights)

51. In Q2 of 2017, sponsored content with a gaming bent pulled in an impressive 195 million views. The next-highest view count came from general interest clips at 120 million. (Tubular Insights)

52. Entertainment, beauty, and science and technology genres rounded out the top five categories YouTube audiences were more than willing to give their attention to in terms of sponsored content in Q2 of this year. (Tubular Insights)

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53. Snapchat reports its users watch 10 billion videos per day. (Snapchat)

54. Active users spend an average of 25-30 minutes a day on Snapchat. (Snapchat)

55. Snapchat certainly has their own slice of the pie with 150 million active users in 2016 and 41% of US adults between the ages 18-34 use the network daily. (MECGlobal)

56. By the end of 2017, SnapChat ad revenue is projected to reach almost $1 billion in 2017 and reach 217 million daily active users. (icuc.social)

57. Snapchat video ads average less than three seconds a view. (Digiday)

58. Snapchat is predicted to reach 217 million daily active users by the end of 2017. (eMarketer)

59. From May 2015 to May 2016, Snapchat's daily video views have grown 400% over the course of the year (from 2 billion to 10 billion.) (Bloomberg)

60. Snapchat Ads are seen anywhere between 500,000 to a million times per day.  (Re/code)

61. Snapchat now boasts over 10 billion videos views per day, according to Bloomberg, surpassing rival Facebook's 8 billion daily video views. (Fortune)

62. 37% of Snapchat's users are between the ages of 18 and 24 and over 60% of U.S. 13- to 38-year-olds are Snapchat users. (Forbes)

63. Millennials, a demographic marketers are spending 500% more to reach than all others combined, account for over 70% of all Snapchat users. (eMarketer)

64. 60 million daily active users (DAUs) are from United States and Canada. (Snapchat)

65. Snapchat video ads capture over 2X visual attention than Facebook video ads, over 1.5X than Instagram, and 1.3X than YouTube. (MediaScience)

66. Snapchat video ads deliver over 2X the lift in purchase intent compared to TV, YouTube, Instagram, and Facebook video ads. (MediaScience)

67. Snapchat video ads receive 5X more swipe up rate than average CTR on comparable platforms. (Snapchat)

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68. There were 100 million active users on Instagram Stories within two months after its release. (TechCrunch)

69. Instagram Stories are watched by 18% of the network’s 600 million active users each day. (TechCrunch)

70. 34% of Instagram Video uploads contain an emoji in the caption, compared to 22% of Vines. (Tubular Insights)

71. Instagram Stories has more than 250 million daily active users. (CNBC)

72. When Instagram first introduced video in June 2013, more than 5 million were shared in the first 24 hours. (cnet)

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73. 82% of users watch video content on Twitter. (Twitter)

74. 90% of users view Twitter videos on a mobile device. (Twitter)

75. 70% of users find their videos by simply scrolling through Twitter and 25% are more likely to find content through friends. (Twitter)

76. 41% of users believe that Twitter is a great place to discover videos. (Twitter)

77. Most Twitter users (70%) say they only/mostly watch videos that they discover in their timelines. Only 11% say they use search on Twitter to find specific videos. (Twitter)

78. Native video on Twitter drives more overall engagement than third-party videos shared on Twitter: 2.5X replies, 2.8X retweets and 1.9X favorites. (Twitter)

79. In its 2016 annual recap, Periscope noted that users watched 110 years of live video every day using the app. (Periscope)

80. 82% of Twitter users watch video content on Twitter. (Twitter)

81. 90% of Twitter video views happen on a mobile device. (Twitter)

82. Periscope users have created more than 200 million broadcasts. (Periscope)