Why is Video Marketing Important to your Business?
Benefits, Statistics, and Video Marketing Inspiration
Video marketing involves using riveting videos strategically to promote your brand and convert your target audience. For years, video has been an important part of the marketing mix. But today, it’s a lot more than that. It is the crux of a results-driven digital marketing strategy.
Video content marketing isn’t limited to slapping a video on your YouTube channel, or creating a tv advertisement; it encompasses several forms and tactics.
There’s explainer videos to educate, product demos to convince, video testimonials to reassure, LOL Buzzfeed-esque videos to entertain, social videos to engage, emotional brand videos to attract, and so many other types of video that can form your video marketing strategy; all leading to one primary goal – create a wildly successful business.
Videos = Increase in Conversions
Here's the evidence:
- 70% of millennials watch a company video when shopping online.
- Studies have found that 84% of consumers have been convinced to make a purchase after watching a video and that 81% of businesses with an explainer video on their homepage said the video increased sales.
- Click-through rates increase by between 200%-300% when a marketing email contained a video.
Video is fast becoming the preferred way of consuming content online, with 78% of people watching videos online every week and 55% every single day.
More than 500 million hours of videos are watched on YouTube each day, with 72 hours of video uploaded to YouTube every 60 seconds. And the numbers just keep on increasing. Cisco states that within 1 year, nearly a million minutes of video will be shared every second.
Facebook’s CEO, Mark Zuckerberg, plans to turn Facebook into a video-first platform in the next 3 years.
Social video’s popularity is on an all-time high, as social platforms are introducing more and more features to encourage a video-first world. Think Instagram Stories, Facebook Live sessions and 360 degree videos, LinkedIn video, Twitter’s bite-sized videos, video ads and so much more.
You can see some of the success stories here:
You might have heard the saying: 'Great editing is invisible.' While that may be true, Sven Pape and Vashi Visuals shed a little more light onto the great editing craft.
Youtube is a rough game. With Google constantly changing up the algorithms, it can be difficult to understand why a video is successful or not. This article breaks down some tips you might want to consider in your next video.
What were the highlights from NAB 2019? Learn about our first annual video Creator Meetup, our demos inside of Microsoft’s booth, our new features, and rewatch the livestreams from the show floor.
Learn how Alister Robbie, filmmaker, editor, and founder of The Post Project uses Wipster to ditch dozens of emails for smarter, faster communication with his clients.
Caught up in endless reviews due to multiple stakeholders? Wipster, Brightcove and Deloitte met for an online pow wow to discuss building Deloitte’s successful 3-person internal video content strategy to drive engagement and increase productivity across 280,000 Deloitte employees. In this video marketing webinar recap, we’ll also cover tips for how your team can also build a successful video workflow.
NBCUniversal knows how critical it is to stay on top of media trends and to constantly look at ways to streamline their productions. Here's an inside look at how NBCUniversal creates, manages and distributes their content.
By sharing resources, ideas, and freeing up production lags, Shimano has been able to focus their attention on quality, strategy, and getting more videos out the door. Here is the full case study on how Shimano do video content.
As a trailblazing startup, Shopify never shied away from producing video and established a strong video first mentality. Here's the inside scoop on Shopify's video marketing strategy.
With one-click publishing from Wipster to Brightcove, efficiency meets intelligence. Now you too can harness the power of a finely-tuned video iteration loop.
In two short years, Time Inc’s Alabama office has shifted from 750 videos a year to over 2,000. Find out how this efficiency-focused video team creates high quality content with quick turnarounds for a social media age.
The dedication to beautifully crafted deliverables carries through to their content marketing campaigns where time and effort has been placed in creating fully integrated video campaigns across all facets of the marketing and sales funnel.
We spotlight 4th Avenue Media, a Seattle based marketing agency, who share their passions, challenges and ideal workflow with us.
We talk to Patrick Moreau of Stillmotion about the making of our case study, setting client expectations and staying true to your story.
See how three modern churches in America use state-of-the-art video production to share stories and inspire their members
Wipster case study with Patrick Moreau, of Stillmotion, talking about crafting remarkable stories, recent film projects and the launch of the Muse Storytelling Process.
In our latest Wipster case study we chat with the team at Retrospec Films to discuss what makes them unique and why business is booming.
On motion graphics, making accounting videos 'sexy', and giant leaps of faith.
Wipster sits down with the South-African born mograph artist to find out how it all began, and what's happening next.
LEAPframe is a versatile and fun-loving film and motion design company based in Cincinnati, Ohio.
Watch the video and read the Q+A with co-founder Brandon Faris to find out how fun, scalability and Wipster help to make them successful.
Wipster sits down with Heather McLendon, a production manager and assistant director at Innovalearn, a Georgia, US-based company specializing in e-learning solutions and training videos. Heather’s background is in theater, having worked previously as an actor and stage manager.
London-based Siân Fever is a freelance video editor working on a huge variety of projects from music festivals to feature films, short films, and commercials. She worked for MTV and a music content production company before becoming a freelancer two years ago. Wipster chats to Sian about music, inspiration, and finding your own unique creative voice.
Hit Bigger Goals With More Video
Consumers are demanding video content across all channels and at every stage of the buyers journey, so it’s time you give them what they want. This is where Wipster comes in.
Wipster helps creative and marketing teams create better video, faster by providing a seamless video workflow, from creative review and approval, through to publishing, analytics, and content iteration – all on one platform.
Or simply get started on our free 14-day trial (no credit card required)
Read On: Popular Video Marketing Blogs
To compete in this highly competitive digital world, you need to be on your A game. That means consistently producing engaging and converting video content for your social platforms. In this guide you’ll walk away with a wealth of resources to help you produce better social video.
What is the best aspect ratio, bit rate, and pixel resolution for video on Twitter? Jason Cox explains it all and more in this article.
Learn about the evolution of the modern day video sales letter.
Learn five different ways you can start to expand your reach and generate more revenue with social media video.
Full video specs guide for Facebook, Instagram, YouTube, Twitter, and LinkedIn Video.
Learn about the different types of social media videos that help bring your customers down the sales funnel
In the video below, you will learn how to get started with video marketing—and we’ve included a handy checklist for you so you don’t have to take notes :)
Holidays are one of the best seasons to multiply sales, consumers, and audience. On average, Christmas campaigns receive 3.3 times the number of YouTube views than standard campaigns. And good storytelling is always the foundation of a successful holiday video. Let’s discuss some of the best holiday campaigns and why they made it big.
Did you know that emails with a video embedded had a 21 percent higher conversion rate than emails with an image? Video is changing how businesses grow, and that includes the impact video can have in creating successful email campaigns. Here are 6 video tips to keep in mind for your next email campaign.
Did you know that retailers can acquire up to 59% more customers during the holiday season? So whether you’ve just realized how important holiday season is, or you’d like to add more video content pieces in your holiday marketing mix, we’ve outlined quick and simple ways to make the most of this holiday season.
Did you know messages delivered through a story can be up to 22 times more memorable than just facts? It doesn’t matter what kind of video you’re creating; whether it’s a 10 second Instagram video or 10 minute talk on YouTube, every video can be made more impactful and powerful through storytelling. We’ve outlined 3 crucial tips to make your videos 10x better and ace visual storytelling.
Now that everyone understands the sheer importance of adding video content to their digital mix, at what point in your video creation journey should you think about setting up your own in-house studio? When is it smarter to hand over video creation to experts in an external video agency? Here’s what to consider first and foremost.
The average creative looks for a file 83 times per week and can’t find an asset 35% of the time. Imagine being able to drastically reduce that percentage and instead spend that time and effort on creating more beautiful video content with your team! Here’s why great file organisation with multi-asset management helps promote team harmony.
Outsourcing videos can be a great option, but can also get a tad expensive and give away the creative control of the videos you want to produce. If you’d like to build an in-house video studio and increase your video content by 10-fold we can help get your started. Here’s a list of all the essential gear required to start your in-house video production journey!
Many brands are opting to create video in-house in order to cut down costs, retain creative control over the content produced, track and use customer data, and scale and streamline organizational chaos. We take a look into why Red Bull and Kohler brought all their video in-house and what has changed for them.