Why is Video Marketing Important to your Business?
Benefits, Statistics, and Video Marketing Inspiration
Video marketing involves using riveting videos strategically to promote your brand and convert your target audience. For years, video has been an important part of the marketing mix. But today, it’s a lot more than that. It is the crux of a results-driven digital marketing strategy.
Video content marketing isn’t limited to slapping a video on your YouTube channel, or creating a tv advertisement; it encompasses several forms and tactics.
There’s explainer videos to educate, product demos to convince, video testimonials to reassure, LOL Buzzfeed-esque videos to entertain, social videos to engage, emotional brand videos to attract, and so many other types of video that can form your video marketing strategy; all leading to one primary goal – create a wildly successful business.
Videos = Increase in Conversions
Here's the evidence:
- 70% of millennials watch a company video when shopping online.
- Studies have found that 84% of consumers have been convinced to make a purchase after watching a video and that 81% of businesses with an explainer video on their homepage said the video increased sales.
- Click-through rates increase by between 200%-300% when a marketing email contained a video.
Video is fast becoming the preferred way of consuming content online, with 78% of people watching videos online every week and 55% every single day.
More than 500 million hours of videos are watched on YouTube each day, with 72 hours of video uploaded to YouTube every 60 seconds. And the numbers just keep on increasing. Cisco states that within 1 year, nearly a million minutes of video will be shared every second.
Facebook’s CEO, Mark Zuckerberg, plans to turn Facebook into a video-first platform in the next 3 years.
Social video’s popularity is on an all-time high, as social platforms are introducing more and more features to encourage a video-first world. Think Instagram Stories, Facebook Live sessions and 360 degree videos, LinkedIn video, Twitter’s bite-sized videos, video ads and so much more.
You can see some of the success stories here:
An ad-hoc video strategy won’t cut it in today’s marketing climate. See how accounting software leader Xero built a dedicated video content strategy from the ground up and learn how to overcome common barriers to achieving video marketing success.
NBCUniversal knows how critical it is to stay on top of media trends and to constantly look at ways to streamline their productions. Here's an inside look at how NBCUniversal creates, manages and distributes their content.
By sharing resources, ideas, and freeing up production lags, Shimano has been able to focus their attention on quality, strategy, and getting more videos out the door. Here is the full case study on how Shimano do video content.
As a trailblazing startup, Shopify never shied away from producing video and established a strong video first mentality. Here's the inside scoop on Shopify's video marketing strategy.
With one-click publishing from Wipster to Brightcove, efficiency meets intelligence. Now you too can harness the power of a finely-tuned video iteration loop.
In two short years, Time Inc’s Alabama office has shifted from 750 videos a year to over 2,000. Find out how this efficiency-focused video team creates high quality content with quick turnarounds for a social media age.
The dedication to beautifully crafted deliverables carries through to their content marketing campaigns where time and effort has been placed in creating fully integrated video campaigns across all facets of the marketing and sales funnel.
We spotlight 4th Avenue Media, a Seattle based marketing agency, who share their passions, challenges and ideal workflow with us.
We talk to Patrick Moreau of Stillmotion about the making of our case study, setting client expectations and staying true to your story.
See how three modern churches in America use state-of-the-art video production to share stories and inspire their members
Wipster case study with Patrick Moreau, of Stillmotion, talking about crafting remarkable stories, recent film projects and the launch of the Muse Storytelling Process.
In our latest Wipster case study we chat with the team at Retrospec Films to discuss what makes them unique and why business is booming.
On motion graphics, making accounting videos 'sexy', and giant leaps of faith.
Wipster sits down with the South-African born mograph artist to find out how it all began, and what's happening next.
LEAPframe is a versatile and fun-loving film and motion design company based in Cincinnati, Ohio.
Watch the video and read the Q+A with co-founder Brandon Faris to find out how fun, scalability and Wipster help to make them successful.
Wipster sits down with Heather McLendon, a production manager and assistant director at Innovalearn, a Georgia, US-based company specializing in e-learning solutions and training videos. Heather’s background is in theater, having worked previously as an actor and stage manager.
London-based Siân Fever is a freelance video editor working on a huge variety of projects from music festivals to feature films, short films, and commercials. She worked for MTV and a music content production company before becoming a freelancer two years ago. Wipster chats to Sian about music, inspiration, and finding your own unique creative voice.
Wipster sits down with Axel Lavin, founder of Norway-based video production company Stir. Axel Lavin has been working in animation and VFX for the last eight years. As a child he made films in his backyard and hasn’t looked back. Axel shares insights on taking risks and what it takes to be a great creative director.
Wipster sits down with Dave Collins, founder of Melbourne-based business video production company ANGRYchair. Having worked in television for five years, he gets a lot of inspiration from films and TV shows, and likes to use similar production concepts in his current work. He loves having such a varied job and filming something different every day.
Richard Squires has been a motion designer for more than 20 years. Originally from the UK, Richard has worked in London and New York and is now based in Melbourne where he has his broadcast design company Reg. He is inspired by the world around him and loves having the freedom to experiment.
Mark Boszko is an in-house video producer at The Omni Group, makers of fine Mac and iOS productivity software. Mark has worked across the industry and has been hooked on filmmaking since age five. He is inspired by a vast array of online resources and industry professionals. We were fortunate to sit down with Mark to better understand his thoughts on the importance of video, his video review and approval workflow, and the future of video.
Hit Bigger Goals With More Video
Consumers are demanding video content across all channels and at every stage of the buyers journey, so it’s time you give them what they want. This is where Wipster comes in.
Wipster helps creative and marketing teams create better video, faster by providing a seamless video workflow, from creative review and approval, through to publishing, analytics, and content iteration – all on one platform.
Or simply get started on our free 14-day trial (no credit card required)
Read On: Popular Video Marketing Blogs
You can’t cookie-cut your videos for all social media platforms. The audiences, tools, and viewing habits of each platform are often distinct and require specific editing or formatting to hit the right mark. Here are our video tips for each social media platform so that you can be sure your video is optimized for its audience.
Whether your company handles video production in-house or you outsource it, it’s crucial that your video workflow process is as lean and efficient as possible. Going beyond the video workflow tasks, there is another reason that projects get held up: people. Here are our top video workflow tips to wrangle all the cooks and create exceptional video content.
When it comes to internal workplace communication, video trumps all other kind of content. It’s a far more successful and efficient alternative to yawn-worthy emails and wishy-washy manuals. So, how do you adopt video as the new normal? Let’s look at 7 innovative ways you can use video for internal communication.
Stumped on trying to decide which video camera to purchase when beginning your in-house video marketing journey? We researched and came up with the best of the very best video cameras for all budgets. So whether you’re strapped for cash, can fork out up $500, or can go up to $1000, there’s something for all.
In a video-first world where 70% of marketers say video generates more conversions than any other type of content, you know that you need to either begin your video marketing strategy or scale it up even further. Maybe you want to start creating videos in-house for your brand, but you're not sure how to get started. Here is a list of online video courses to help you through every part of the video creation, editing, and marketing process.
A plethora of brands are seeing great results with social video marketing ad campaigns, but they’ve gotta be quick, simple, eye-catching, and connect to your audience. Here are 8 online tools help save time and effort for those 30-60 second social media video refreshers and adverts.
Only 23% of marketing leaders stated their organization does “extremely well” or “quite well” in measuring ROI of their video content. Are you measuring the wrong metrics and not appropriately defining your video marketing success?
Brands are just now realising the power of episodical video series content. Video series help companies connect to their audience, while creating high quality content that also keeps them coming back for more — and consider converting! Get ahead with these real life examples and reasons why your next video marketing campaign needs a series.
In this video marketing strategy dissection, we look at REI’s incredible success with their video content, including user-generated campaigns, social media platforms, and developing their outdoor recreation thought leadership through video.
Netflix didn’t start with having original video content featuring Will Smith, Adam Sandler, and other household names. Even if you aren't looking to be as large as them, there are many strategies and insights video marketers and videos storytellers can pick up from Netflix.
Video marketing is important. Period. But how important is it for your brand? Does your brand even need video? You can’t go into it blindly (just because everyone’s doing it) so before jumping into it, what questions should you ask yourself? Here are our 7 most important questions before beginning the journey into your video marketing strategy.
Not all ads do well. Some of them fail spectacularly for one reason or the other, and there are quite a few interesting video campaigns that rubbed off their audience the wrong way (and for good reason). Here’s our pick for the worst video marketing campaigns.
There are a ton of great opportunities for businesses on YouTube. But do you feel your channel could be performing better? Take advantage of these 7 best-practice tips and tricks to boost your channel and grow your audience.
To spur some video inspiration and help you reach your video goals, we’ve compiled a list of some of our favorite video creators + marketers on Instagram. All of them have an abundance of experience in the video niche and are happy to dispense productive video advice to their followers.
When 57% of consumers say that videos make them more confident in products they buy, it’s clear that eCommerce businesses should always have video in their overall marketing strategy. So we’ve collated the best statistics to prove the growth of video marketing in eCommerce and how it can be a massive advantage to your business.