Why is Video Marketing Important to your Business?

Benefits, Statistics, and Video Marketing Inspiration


Video marketing involves using riveting videos strategically to promote your brand and convert your target audience. For years, video has been an important part of the marketing mix. But today, it’s a lot more than that. It is the crux of a results-driven digital marketing strategy.

Apple produces it’s first ever TV show, but what's the strategy behind it? We look into why Apple have begun the journey into this new form of video marketing.

Video content marketing isn’t limited to slapping a video on your YouTube channel, or creating a tv advertisement; it encompasses several forms and tactics.

There’s explainer videos to educate, product demos to convince, video testimonials to reassure, LOL Buzzfeed-esque videos to entertain, social videos to engage, emotional brand videos to attract, and so many other types of video that can form your video marketing strategy; all leading to one primary goal – create a wildly successful business.

Videos = Increase in Conversions

Here's the evidence:


Video is fast becoming the preferred way of consuming content online, with 78% of people watching videos online every week and 55% every single day.

More than 500 million hours of videos are watched on YouTube each day, with 72 hours of video uploaded to YouTube every 60 seconds. And the numbers just keep on increasing. Cisco states that within 1 year, nearly a million minutes of video will be shared every second.

video marketing social media

Facebook’s CEO, Mark Zuckerberg, plans to turn Facebook into a video-first platform in the next 3 years.

Social video’s popularity is on an all-time high, as social platforms are introducing more and more features to encourage a video-first world. Think Instagram Stories, Facebook Live sessions and 360 degree videos, LinkedIn video, Twitter’s bite-sized videos, video ads and so much more.

You can see some of the success stories here:

Hit Bigger Goals With More Video

Consumers are demanding video content across all channels and at every stage of the buyers journey, so it’s time you give them what they want. This is where Wipster comes in. 

Wipster helps creative and marketing teams create better video, faster by providing a seamless video workflow, from creative review and approval, through to publishing, analytics, and content iteration – all on one platform. 

Or simply get started on our free 14-day trial (no credit card required)


Read On: Popular Video Marketing Blogs