Does Your Business Need More Video Content?
Rethinking the role of video in your organization
Myth: Only mega, Apple-esque brands, or creative brands can use video for their business growth.
Fact: Businesses of all sizes, verticals (no matter how dull their niche is), and business lifecycle stages (just started out, struggling middle stage, mature and rolling-in-money stage) need video to communicate, connect, and drive business goals.
It’s no longer a question of "Does my business even need video?", but more of a "How soon can I start creating way more videos?"
Video for business entails using video content effectively to fulfil your business goals in the best way possible.
Businesses leveraging the power of video to promote and grow a successful business are at a keen advantage. They’re grabbing a plethora of ROI-boosting, customer-grabbing, and getting-digitally-famous opportunities with both hands.
The demand for video is increasing with each passing second
70% of businesses plan to use video marketing this year and a staggering 82% plan to spend more on video.
Businesses are using video to drive real business results
Video users grow company revenue 49% faster year-over-year than organizations without video.
Video marketing delivers substantially higher ROI than it’s counterparts
Over 50% of marketing professionals world-wide name video as the type of content with the best ROI.
It’s no longer a question of whether a brand needs business video or not; the numbers prove that it does, and fast!
Video as the New Document:
Rethinking the Role of Video in Your Organization
You know video performs better than any other type of content, so the next question is what type of videos should you make to drive the best ROI for your business?
Well, you can’t pick and choose one video type. You need to create several different types of videos and interweave them together to drive your company’s core business objectives. That lays out the foundation of a lucrative video marketing strategy.
To get you started on your video marketing strategy, here are 6 ways you should be incorporating video in you organization:
1) Social media videos
Social video is the heart of digital marketing. Facebook alone generates 8 billion video views on average every single day.
Your customers are on social, so you need to be there to. There are many types of videos that can do extremely well on social networks; from ads and how-tos to fun short clips. But when you’re in your audience’s space competing with family pics, Linkedin updates, Instagram Stories and twitter memes, you need to be aware of how to create video content that fits. Learn best practices of each social network and adapt your style and purpose to suit.
2) Product videos
Who’d buy an online product blindly without clicking on that magic play button to learn more?
It doesn’t matter what your product or service is – a video will increase the odds they will buy. Fact. After all, 90% users state that product videos massively help in the decision process.
3) Internal videos
Gone are the days your staff will read lengthy shareholder updates or 20 page product PDF’s. You need to think about how video can increase staff engagement and empower your team to work better and smarter.
This is why more and more brands are jumping on the video bandwagon and improving workplace communication with internal videos.
4) Channel partner videos
Do you have channels that sell on your behalf?
Use video as your unfair advantage to educate and empower your partners. Not just info about the latest product, but also clips that they can use to promote your product or service to their audience. This will make them look on-the-ball and your product or service look even better.
Digital-savvy brands are using this video tactic to stand out in their industries, and you should, too.
5) Personalized sales videos
If you want to convince potential customers to buy your products or services, you need to build a build image that screams trust, authority, and is reachable. No one likes buying from bots, robots, or inhuman brands.
This is where personalized sales videos come in. They address your potential customer’s needs, wants, and desires and persuade them to buy in a non-salely way. Research has shown, a personalized sales video can increase email conversions by 500% or more.
6) Support videos
A video can make learning new products, skills, or processes a lot easier.
So get your support team to start making their support library, or an FAQ video series. It does it all; attracts, engages and converts potential customers.
However, the more videos you create, the more concerns arise about quality, cost, and building a scalable workflow that can handle it all. That’s where Wipster can help.
Here are some of the success stories:
Caught up in endless reviews due to multiple stakeholders? Wipster, Brightcove and Deloitte met for an online pow wow to discuss building Deloitte’s successful 3-person internal video content strategy to drive engagement and increase productivity across 280,000 Deloitte employees. In this video marketing webinar recap, we’ll also cover tips for how your team can also build a successful video workflow.
NBCUniversal knows how critical it is to stay on top of media trends and to constantly look at ways to streamline their productions. Here's an inside look at how NBCUniversal creates, manages and distributes their content.
By sharing resources, ideas, and freeing up production lags, Shimano has been able to focus their attention on quality, strategy, and getting more videos out the door. Here is the full case study on how Shimano do video content.
As a trailblazing startup, Shopify never shied away from producing video and established a strong video first mentality. Here's the inside scoop on Shopify's video marketing strategy.
With one-click publishing from Wipster to Brightcove, efficiency meets intelligence. Now you too can harness the power of a finely-tuned video iteration loop.
In two short years, Time Inc’s Alabama office has shifted from 750 videos a year to over 2,000. Find out how this efficiency-focused video team creates high quality content with quick turnarounds for a social media age.
The dedication to beautifully crafted deliverables carries through to their content marketing campaigns where time and effort has been placed in creating fully integrated video campaigns across all facets of the marketing and sales funnel.
We spotlight 4th Avenue Media, a Seattle based marketing agency, who share their passions, challenges and ideal workflow with us.
We talk to Patrick Moreau of Stillmotion about the making of our case study, setting client expectations and staying true to your story.
See how three modern churches in America use state-of-the-art video production to share stories and inspire their members
Wipster case study with Patrick Moreau, of Stillmotion, talking about crafting remarkable stories, recent film projects and the launch of the Muse Storytelling Process.
In our latest Wipster case study we chat with the team at Retrospec Films to discuss what makes them unique and why business is booming.
On motion graphics, making accounting videos 'sexy', and giant leaps of faith.
Wipster sits down with the South-African born mograph artist to find out how it all began, and what's happening next.
LEAPframe is a versatile and fun-loving film and motion design company based in Cincinnati, Ohio.
Watch the video and read the Q+A with co-founder Brandon Faris to find out how fun, scalability and Wipster help to make them successful.
Wipster sits down with Heather McLendon, a production manager and assistant director at Innovalearn, a Georgia, US-based company specializing in e-learning solutions and training videos. Heather’s background is in theater, having worked previously as an actor and stage manager.
London-based Siân Fever is a freelance video editor working on a huge variety of projects from music festivals to feature films, short films, and commercials. She worked for MTV and a music content production company before becoming a freelancer two years ago. Wipster chats to Sian about music, inspiration, and finding your own unique creative voice.
Wipster sits down with Axel Lavin, founder of Norway-based video production company Stir. Axel Lavin has been working in animation and VFX for the last eight years. As a child he made films in his backyard and hasn’t looked back. Axel shares insights on taking risks and what it takes to be a great creative director.
Wipster sits down with Dave Collins, founder of Melbourne-based business video production company ANGRYchair. Having worked in television for five years, he gets a lot of inspiration from films and TV shows, and likes to use similar production concepts in his current work. He loves having such a varied job and filming something different every day.
Richard Squires has been a motion designer for more than 20 years. Originally from the UK, Richard has worked in London and New York and is now based in Melbourne where he has his broadcast design company Reg. He is inspired by the world around him and loves having the freedom to experiment.
Mark Boszko is an in-house video producer at The Omni Group, makers of fine Mac and iOS productivity software. Mark has worked across the industry and has been hooked on filmmaking since age five. He is inspired by a vast array of online resources and industry professionals. We were fortunate to sit down with Mark to better understand his thoughts on the importance of video, his video review and approval workflow, and the future of video.
Karl Drury is an in-house video producer at Xero. He films marketing material, case studies, internal videos for staff, and pieces for Xero TV. We were fortunate to sit down with Karl to better understand his thoughts on the importance of video, the differences between freelance and in-house video production, and his video review and approval workflow. Video is his life, and is rarely without a camera in hand.
Hit Bigger Goals With More Video
Enlist Wipster’s help and take your business video marketing to next level. Wipster makes the whole journey infinitely easier; from having efficient video review and workflow, ensuring your video is spot on with Wipster Flow, uploading it with one click on all major platforms, to tracking your progress and engaging with your people in real-time.
Wipster has it all.
Read On: Popular Video Marketing Blogs
We chat with Wipster in-house video producer Linus Nelson on how he researched, designed and created our latest 3D animated brand video “Your Video Workflow Imagined”, and show you behind-the-scenes pics and videos on how he brought it all to life.
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Now that everyone understands the sheer importance of adding video content to their digital mix, at what point in your video creation journey should you think about setting up your own in-house studio? When is it smarter to hand over video creation to experts in an external video agency? Here’s what to consider first and foremost.
Outsourcing videos can be a great option, but can also get a tad expensive and give away the creative control of the videos you want to produce. If you’d like to build an in-house video studio and increase your video content by 10-fold we can help get your started. Here’s a list of all the essential gear required to start your in-house video production journey!
Many brands are opting to create video in-house in order to cut down costs, retain creative control over the content produced, track and use customer data, and scale and streamline organizational chaos. We take a look into why Red Bull and Kohler brought all their video in-house and what has changed for them.
In the travel industry, video is a potent marketing weapon. Connoisseurs of video storytelling, Marriott first opened up its in-house video production studio in September 2014 and their video strategy has since reached millions of customers and created millions of dollars of ROI. We dive deep into their team, their campaigns, and how video content was a driver of their success.
Skinfood’s Facebook video ad campaign saw a 55% lift in purchase intent and received 3.79 million video views — that’s the power of a Facebook video ad. With a 50% increase in video content being consumed on Facebook, video makers and video marketers need to take notice of these increasing numbers. Check out our checklist for getting the best Facebook video ad ROI.
From internal communication and HR to marketing and sales, you need video content everywhere. But when companies are working on multiple video files at one time, they run into massive organization chaos. Doing it all manually is a frustrating and time-consuming experience, so here are our tips for investing in a video asset management system.
You can’t cookie-cut your videos for all social media platforms. The audiences, tools, and viewing habits of each platform are often distinct and require specific editing or formatting to hit the right mark. Here are our video tips for each social media platform so that you can be sure your video is optimized for its audience.
Whether your company handles video production in-house or you outsource it, it’s crucial that your video workflow process is as lean and efficient as possible. Going beyond the video workflow tasks, there is another reason that projects get held up: people. Here are our top video workflow tips to wrangle all the cooks and create exceptional video content.
When it comes to internal workplace communication, video trumps all other kind of content. It’s a far more successful and efficient alternative to yawn-worthy emails and wishy-washy manuals. So, how do you adopt video as the new normal? Let’s look at 7 innovative ways you can use video for internal communication.
Stumped on trying to decide which video camera to purchase when beginning your in-house video marketing journey? We researched and came up with the best of the very best video cameras for all budgets. So whether you’re strapped for cash, can fork out up $500, or can go up to $1000, there’s something for all.
In a video-first world where 70% of marketers say video generates more conversions than any other type of content, you know that you need to either begin your video marketing strategy or scale it up even further. Maybe you want to start creating videos in-house for your brand, but you're not sure how to get started. Here is a list of online video courses to help you through every part of the video creation, editing, and marketing process.
Only 23% of marketing leaders stated their organization does “extremely well” or “quite well” in measuring ROI of their video content. Are you measuring the wrong metrics and not appropriately defining your video marketing success?
Brands are just now realising the power of episodical video series content. Video series help companies connect to their audience, while creating high quality content that also keeps them coming back for more — and consider converting! Get ahead with these real life examples and reasons why your next video marketing campaign needs a series.
In this video marketing strategy dissection, we look at REI’s incredible success with their video content, including user-generated campaigns, social media platforms, and developing their outdoor recreation thought leadership through video.
Video marketing is important. Period. But how important is it for your brand? Does your brand even need video? You can’t go into it blindly (just because everyone’s doing it) so before jumping into it, what questions should you ask yourself? Here are our 7 most important questions before beginning the journey into your video marketing strategy.
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When 57% of consumers say that videos make them more confident in products they buy, it’s clear that eCommerce businesses should always have video in their overall marketing strategy. So we’ve collated the best statistics to prove the growth of video marketing in eCommerce and how it can be a massive advantage to your business.
Beauty brands, like Sephora, who’re staying in touch with all the latest marketing trends and tactics have seen an explosive growth in their brand value and yearly revenue, and much of this success comes from their video marketing prowess. Found out how Sephora used video marketing to disrupt the cosmetics industry.