Does Your Business Need More Video Content?

Rethinking the role of video in your organization


Myth: Only mega, Apple-esque brands, or creative brands can use video for their business growth.


Fact: Businesses of all sizes, verticals (no matter how dull their niche is), and business lifecycle stages (just started out, struggling middle stage, mature and rolling-in-money stage) need video to communicate, connect, and drive business goals.

It’s no longer a question of "Does my business even need video?", but more of a "How soon can I start creating way more videos?"

Video for business entails using video content effectively to fulfil your business goals in the best way possible.

Businesses leveraging the power of video to promote and grow a successful business are at a keen advantage. They’re grabbing a plethora of ROI-boosting, customer-grabbing, and getting-digitally-famous opportunities with both hands.

The demand for video is increasing with each passing second

70% of businesses plan to use video marketing this year and a staggering 82% plan to spend more on video.

Businesses are using video to drive real business results

Video users grow company revenue 49% faster year-over-year than organizations without video.

Video marketing delivers substantially higher ROI than it’s counterparts

Over 50% of marketing professionals world-wide name video as the type of content with the best ROI.

It’s no longer a question of whether a brand needs business video or not; the numbers prove that it does, and fast!

Video as the New Document:
Rethinking the Role of Video in Your Organization

You know video performs better than any other type of content, so the next question is what type of videos should you make to drive the best ROI for your business?

Well, you can’t pick and choose one video type. You need to create several different types of videos and interweave them together to drive your company’s core business objectives. That lays out the foundation of a lucrative video marketing strategy.

To get you started on your video marketing strategy, here are 6 ways you should be incorporating video in you organization:

1) Social media videos

Social video is the heart of digital marketing. Facebook alone generates 8 billion video views on average every single day.

Your customers are on social, so you need to be there to. There are many types of videos that can do extremely well on social networks; from ads and how-tos to fun short clips. But when you’re in your audience’s space competing with family pics, Linkedin updates, Instagram Stories and twitter memes, you need to be aware of how to create video content that fits. Learn best practices of each social network and adapt your style and purpose to suit.

2) Product videos

Who’d buy an online product blindly without clicking on that magic play button to learn more?

It doesn’t matter what your product or service is –  a video will increase the odds they will buy. Fact. After all, 90% users state that product videos massively help in the decision process.

Our product videos aim to help customers and prospects understand new features — while also being entertaining.

3) Internal videos

Gone are the days your staff will read lengthy shareholder updates or 20 page product PDF’s. You need to think about how video can increase staff engagement and empower your team to work better and smarter.

This is why more and more brands are jumping on the video bandwagon and improving workplace communication with internal videos.

This internal training video used a fun twist as a way to engage their audience.

4) Channel partner videos

Do you have channels that sell on your behalf?

Use video as your unfair advantage to educate and empower your partners. Not just info about the latest product, but also clips that they can use to promote your product or service to their audience. This will make them look on-the-ball and your product or service look even better.

Digital-savvy brands are using this video tactic to stand out in their industries, and you should, too.

5) Personalized sales videos

If you want to convince potential customers to buy your products or services, you need to build a build image that screams trust, authority, and is reachable. No one likes buying from bots, robots, or inhuman brands.

This is where personalized sales videos come in. They address your potential customer’s needs, wants, and desires and persuade them to buy in a non-salely way. Research has shown, a personalized sales video can increase email conversions by 500% or more.

Supporters of YMCA Hamilton were sent this personalized video that showed how they made a difference.

6) Support videos

A video can make learning new products, skills, or processes a lot easier.

So get your support team to start making their support library, or an FAQ video series. It does it all; attracts, engages and converts potential customers.  

However, the more videos you create, the more concerns arise about quality, cost, and building a scalable workflow that can handle it all. That’s where Wipster can help.

Here are some of the success stories:

Hit Bigger Goals With More Video


Enlist Wipster’s help and take your business video marketing to next level. Wipster makes the whole journey infinitely easier; from having efficient video review and workflow, ensuring your video is spot on with Wipster Flow, uploading it with one click on all major platforms, to tracking your progress and engaging with your people in real-time.

Wipster has it all. 


Read On: Popular Video Marketing Blogs