How Efficient is Your Post-Production Workflow?
From 1 to Running-Smoothly; Here's How Your Business Can Streamline It's Post-Production Video Workflow
An efficient video workflow can be the difference between on-point and on-time video content produced without any hitches, and an endless round of emails, late nights and constant headaches trying to get everyone on the same page and produce a decent quality video before deadline.
When organization and creativity clash, there are no winners.
The smoother your workflow, the better results you’ll get out of your producers and editors. When every chink in your video workflow armor — pre-production, production, and post-production — is covered, your team can complete work faster to a higher quality, and get more out the door in a shorter amount of time.
Sounds like a dream, doesn’t it? To get it right, you need to streamline your workflow from the beginning, right up until you pre-publish. We call it the "pre-publishing workflow" and it's how you get projects out the door faster.
What is a Pre-Publishing Workflow?
Pre-publishing workflow consists of 3 core processes — pre-production, production, and post-production. Pre-production and production can be intense, but post-production is where you turn your video content into a quality video, or a badly-edited one that isn’t on par with what your client or marketing team demanded.
Video post production workflow includes a myriad of processes; from organizing footage and editing sound effects, to colour correction and visual edits. Increasing efficiency at this point allows your team to make better use of their time and do their work effectively.
Tips to Improve the Efficiency of Your Pre-Publishing Process
How much time do you spend receiving feedback and gaining approval?
Instead of receiving feedback and approvals via email (or even Microsoft Word!), you can instead use automated tools that streamline this entire process and allow you to give feedback in real time on top of the video itself.
This ensures that your entire team, along with the client and remote workers, are on the same page and every little detail is being finalised there and then. It also saves everyone a ton of time and lets them focus on what they do best — creating award-winning videos.
Do you edit the video in-house or use external editors?
Editing processes can greatly affect workflow, and you need to ensure that you’re using the right system for your business to avoid inefficiency as there are pros and cons of both systems.
There’s no doubt that in-house video editors can understand the brand story intimately and are familiar with the kind of content that is produced by your company. However, if a single editor is editing multiple videos as you scale your video marketing strategy it may cause delays.
Outsourcing it to external editors can ensure a better turnaround, but costs could also be significantly higher per project.
Do you have an effective video success tracking and optimization process in place?
- Do you have a feedback loop once the video is sent out for distribution?
- Do your clients or video distribution team ever provide success metrics of the video to your creative team?
- Do you know how the engagement, view time, or CTR went?
- How long is the delay in receiving this information?
Receiving feedback on how the video is performing within the first few days of launch allows your post-production team to become part of the video optimization process. They can re-edit parts where viewers drop off, or make separate cuts/versions for parts of the video that people are engaging strongly with. A post-production team that works closely with the video distribution team is more successful overall.
Wipster helps you with all this and a lot more
With quick iterations, prompt turnaround on feedback, a shared workplace, advanced metrics for easy video tracking, it ensures that your post-production workflow is streamlined and better videos are being produced faster.
We chat with Wipster in-house video producer Linus Nelson on how he researched, designed and created our latest 3D animated brand video “Your Video Workflow Imagined”, and show you behind-the-scenes pics and videos on how he brought it all to life.
Getting feedback and sign-off from clients can get messy. Luckily, there’s a better way! Get the latest video workflow and review tips from Premiere Gal.
Holidays are one of the best seasons to multiply sales, consumers, and audience. On average, Christmas campaigns receive 3.3 times the number of YouTube views than standard campaigns. And good storytelling is always the foundation of a successful holiday video. Let’s discuss some of the best holiday campaigns and why they made it big.
Did you know that retailers can acquire up to 59% more customers during the holiday season? So whether you’ve just realized how important holiday season is, or you’d like to add more video content pieces in your holiday marketing mix, we’ve outlined quick and simple ways to make the most of this holiday season.
Did you know messages delivered through a story can be up to 22 times more memorable than just facts? It doesn’t matter what kind of video you’re creating; whether it’s a 10 second Instagram video or 10 minute talk on YouTube, every video can be made more impactful and powerful through storytelling. We’ve outlined 3 crucial tips to make your videos 10x better and ace visual storytelling.
Now that everyone understands the sheer importance of adding video content to their digital mix, at what point in your video creation journey should you think about setting up your own in-house studio? When is it smarter to hand over video creation to experts in an external video agency? Here’s what to consider first and foremost.
The average creative looks for a file 83 times per week and can’t find an asset 35% of the time. Imagine being able to drastically reduce that percentage and instead spend that time and effort on creating more beautiful video content with your team! Here’s why great file organisation with multi-asset management helps promote team harmony.
Outsourcing videos can be a great option, but can also get a tad expensive and give away the creative control of the videos you want to produce. If you’d like to build an in-house video studio and increase your video content by 10-fold we can help get your started. Here’s a list of all the essential gear required to start your in-house video production journey!
Skinfood’s Facebook video ad campaign saw a 55% lift in purchase intent and received 3.79 million video views — that’s the power of a Facebook video ad. With a 50% increase in video content being consumed on Facebook, video makers and video marketers need to take notice of these increasing numbers. Check out our checklist for getting the best Facebook video ad ROI.
Caught up in endless reviews due to multiple stakeholders? Wipster, Brightcove and Deloitte met for an online pow wow to discuss building Deloitte’s successful 3-person internal video content strategy to drive engagement and increase productivity across 280,000 Deloitte employees. In this video marketing webinar recap, we’ll also cover tips for how your team can also build a successful video workflow.
1 in 5 marketers are working with a smaller overall digital marketing budget than the previous year. Which begs the question, how can you stretch your video marketing dollar further? We’ve put together 17 tips curated from our in-house team and other video experts to help you optimize your video workflow.
Video has become the new document. In an effort to scale video content, companies have adopted collaborative video workflow tools like Wipster and platforms like Brightcove for publishing and distribution. Today, we’re excited to announce that we’ve pushed the integration between our two systems even further, providing teams with one shared workspace to collaborate within.
Going back and forth between multiple email chains, having over 5 rounds of feedback, lost files, delays, miscommunication, abandoned projects, missed deadlines — sound familiar? Building a highly efficient review and workflow process can substantially increase your company's revenue, scale up your video content, and create better videos, faster. Let’s learn how you can do just that.
You can’t cookie-cut your videos for all social media platforms. The audiences, tools, and viewing habits of each platform are often distinct and require specific editing or formatting to hit the right mark. Here are our video tips for each social media platform so that you can be sure your video is optimized for its audience.
Whether your company handles video production in-house or you outsource it, it’s crucial that your video workflow process is as lean and efficient as possible. Going beyond the video workflow tasks, there is another reason that projects get held up: people. Here are our top video workflow tips to wrangle all the cooks and create exceptional video content.
When it comes to internal workplace communication, video trumps all other kind of content. It’s a far more successful and efficient alternative to yawn-worthy emails and wishy-washy manuals. So, how do you adopt video as the new normal? Let’s look at 7 innovative ways you can use video for internal communication.
Stumped on trying to decide which video camera to purchase when beginning your in-house video marketing journey? We researched and came up with the best of the very best video cameras for all budgets. So whether you’re strapped for cash, can fork out up $500, or can go up to $1000, there’s something for all.
In a video-first world where 70% of marketers say video generates more conversions than any other type of content, you know that you need to either begin your video marketing strategy or scale it up even further. Maybe you want to start creating videos in-house for your brand, but you're not sure how to get started. Here is a list of online video courses to help you through every part of the video creation, editing, and marketing process.
A plethora of brands are seeing great results with social video marketing ad campaigns, but they’ve gotta be quick, simple, eye-catching, and connect to your audience. Here are 8 online tools help save time and effort for those 30-60 second social media video refreshers and adverts.
Brands are just now realising the power of episodical video series content. Video series help companies connect to their audience, while creating high quality content that also keeps them coming back for more — and consider converting! Get ahead with these real life examples and reasons why your next video marketing campaign needs a series.
Netflix didn’t start with having original video content featuring Will Smith, Adam Sandler, and other household names. Even if you aren't looking to be as large as them, there are many strategies and insights video marketers and videos storytellers can pick up from Netflix.
There are a ton of great opportunities for businesses on YouTube. But do you feel your channel could be performing better? Take advantage of these 7 best-practice tips and tricks to boost your channel and grow your audience.
There are YouTube channels that can teach you every little thing you need to know to create astounding videos. Here are the top 10 Must-Subscribe YouTube Channels for Video Creators.
When 57% of consumers say that videos make them more confident in products they buy, it’s clear that eCommerce businesses should always have video in their overall marketing strategy. So we’ve collated the best statistics to prove the growth of video marketing in eCommerce and how it can be a massive advantage to your business.
Beauty brands, like Sephora, who’re staying in touch with all the latest marketing trends and tactics have seen an explosive growth in their brand value and yearly revenue, and much of this success comes from their video marketing prowess. Found out how Sephora used video marketing to disrupt the cosmetics industry.
With so much information out there about video, it may feel like you are expected to know everything for your clients as part of a video production team.But you’re not alone if you need help. Facebook groups have emerged as a great gathering place for inspiration, questions, and other resources.
Today with the release of Wipster Flow, Pulse, and our Media Library, creative and marketing teams can collaborate on video revisions, store them in a shared multimedia asset library, publish videos across a variety of channels and easily understand the results—all within Wipster.
We asked 9 video experts 'What do you think is the number one video challenge for brands this year?' So if you want your video content and video marketing strategy to be spot on in 2018, read on.
A major key to Warby Parker’s overwhelming success is their ability to keep pushing the boundaries of innovation, especially with their social media video marketing strategy. So we've dissected Warby Parker's video strategy and collated the most impressive parts of their integrated video marketing campaigns.
As a video production company looking to scale up or grow, you know even a minor operations improvement can make a huge impact on your revenue. One area where even a small efficiency can save you time and money is your pre-publishing workflow and we've collated some of the best tips for streamlining this process.