Education

Why Video Series Are The Next Big Thing in Video Marketing

Why Video Series Are The Next Big Thing in Video Marketing

Brands are just now realising the power of episodical video series content. Video series help companies connect to their audience, while creating high quality content that also keeps them coming back for more — and consider converting! Get ahead with these real life examples and reasons why your next video marketing campaign needs a series.

7 Questions to Ask Before Starting Your Brand's Video Marketing Strategy

7 Questions to Ask Before Starting Your Brand's Video Marketing Strategy

Video marketing is important. Period. But how important is it for your brand? Does your brand even need video? You can’t go into it blindly (just because everyone’s doing it) so before jumping into it, what questions should you ask yourself? Here are our 7 most important questions before beginning the journey into your video marketing strategy.

35 Stats That Prove The Meteoric Rise of Video Marketing in eCommerce

35 Stats That Prove The Meteoric Rise of Video Marketing in eCommerce

When 57% of consumers say that videos make them more confident in products they buy, it’s clear that eCommerce businesses should always have video in their overall marketing strategy. So we’ve collated the best statistics to prove the growth of video marketing in eCommerce and how it can be a massive advantage to your business.

How Video Marketing Shaped Sephora’s $37.2 Billion Success

How Video Marketing Shaped Sephora’s $37.2 Billion Success

Beauty brands, like Sephora, who’re staying in touch with all the latest marketing trends and tactics have seen an explosive growth in their brand value and yearly revenue, and much of this success comes from their video marketing prowess. Found out how Sephora used video marketing to disrupt the cosmetics industry.

Video Producers, What is Your Pre-Publishing Workflow?

Video Producers, What is Your Pre-Publishing Workflow?

As a video production company looking to scale up or grow, you know even a minor operations improvement can make a huge impact on your revenue. One area where even a small efficiency can save you time and money is your pre-publishing workflow and we've collated some of the best tips for streamlining this process.

How to Make Your Audience Engage With Your Video Again and Again (and Again!)

How to Make Your Audience Engage With Your Video Again and Again (and Again!)

Why are your likes and comments dwindling, while others are sprinting past you in the video world? If there isn’t a problem with your video content (you’ve done your research and you know this is exactly what your viewers want), then chances are that you’re not marketing effectively. Here are 3 major issues you need to look into.