Learn some video marketing techniques from the Fortune 500 company, Lowe’s.
Did you know that retailers can acquire up to 59% more customers during the holiday season? So whether you’ve just realized how important holiday season is, or you’d like to add more video content pieces in your holiday marketing mix, we’ve outlined quick and simple ways to make the most of this holiday season.
Now that everyone understands the sheer importance of adding video content to their digital mix, at what point in your video creation journey should you think about setting up your own in-house studio? When is it smarter to hand over video creation to experts in an external video agency? Here’s what to consider first and foremost.
The average creative looks for a file 83 times per week and can’t find an asset 35% of the time. Imagine being able to drastically reduce that percentage and instead spend that time and effort on creating more beautiful video content with your team! Here’s why great file organisation with multi-asset management helps promote team harmony.
Caught up in endless reviews due to multiple stakeholders? Wipster, Brightcove and Deloitte met for an online pow wow to discuss building Deloitte’s successful 3-person internal video content strategy to drive engagement and increase productivity across 280,000 Deloitte employees. In this video marketing webinar recap, we’ll also cover tips for how your team can also build a successful video workflow.
1 in 5 marketers are working with a smaller overall digital marketing budget than the previous year. Which begs the question, how can you stretch your video marketing dollar further? We’ve put together 17 tips curated from our in-house team and other video experts to help you optimize your video workflow.
From internal communication and HR to marketing and sales, you need video content everywhere. But when companies are working on multiple video files at one time, they run into massive organization chaos. Doing it all manually is a frustrating and time-consuming experience, so here are our tips for investing in a video asset management system.