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Efficiency

3 Simple Video Content Ideas For The Holiday Season

3 Simple Video Content Ideas For The Holiday Season

Did you know that retailers can acquire up to 59% more customers during the holiday season? So whether you’ve just realized how important holiday season is, or you’d like to add more video content pieces in your holiday marketing mix, we’ve outlined quick and simple ways to make the most of this holiday season.

In-House vs. Agency: Which One is Better For Your Video Production and Why?

In-House vs. Agency: Which One is Better For Your Video Production and Why?

Now that everyone understands the sheer importance of adding video content to their digital mix, at what point in your video creation journey should you think about setting up your own in-house studio? When is it smarter to hand over video creation to experts in an external video agency? Here’s what to consider first and foremost.

5 Reasons Why a MAM Helps Your Video Team Work Better Together

5 Reasons Why a MAM Helps Your Video Team Work Better Together

The average creative looks for a file 83 times per week and can’t find an asset 35% of the time. Imagine being able to drastically reduce that percentage and instead spend that time and effort on creating more beautiful video content with your team! Here’s why great file organisation with multi-asset management helps promote team harmony.

How Deloitte’s 3-person Video Team United a Company of 280,000

How Deloitte’s 3-person Video Team United a Company of 280,000

Caught up in endless reviews due to multiple stakeholders? Wipster, Brightcove and Deloitte met for an online pow wow to discuss building Deloitte’s successful 3-person internal video content strategy to drive engagement and increase productivity across 280,000 Deloitte employees. In this video marketing webinar recap, we’ll also cover tips for how your team can also build a successful video workflow.

17 Tips for Supercharging Your Video Workflow on a Budget

17 Tips for Supercharging Your Video Workflow on a Budget

1 in 5 marketers are working with a smaller overall digital marketing budget than the previous year. Which begs the question, how can you stretch your video marketing dollar further? We’ve put together 17 tips curated from our in-house team and other video experts to help you optimize your video workflow.

A Video-First Multi Asset Management System: Does Your Company Need One?

A Video-First Multi Asset Management System: Does Your Company Need One?

From internal communication and HR to marketing and sales, you need video content everywhere. But when companies are working on multiple video files at one time, they run into massive organization chaos. Doing it all manually is a frustrating and time-consuming experience, so here are our tips for investing in a video asset management system.

The new connected, collaborative video workflow

The new connected, collaborative video workflow

Video has become the new document. In an effort to scale video content, companies have adopted collaborative video workflow tools like Wipster and platforms like Brightcove for publishing and distribution. Today, we’re excited to announce that we’ve pushed the integration between our two systems even further, providing teams with one shared workspace to collaborate within.

5 Hacks to Speed Up And Simplify Your Video Review and Approval Process

5 Hacks to Speed Up And Simplify Your Video Review and Approval Process

Going back and forth between multiple email chains, having over 5 rounds of feedback, lost files, delays, miscommunication, abandoned projects, missed deadlines — sound familiar? Building a highly efficient review and workflow process can substantially increase your company's revenue, scale up your video content, and create better videos, faster. Let’s learn how you can do just that.

Too Many Cooks in the Kitchen? How to Streamline Your Video Workflow

Too Many Cooks in the Kitchen? How to Streamline Your Video Workflow

Whether your company handles video production in-house or you outsource it, it’s crucial that your video workflow process is as lean and efficient as possible. Going beyond the video workflow tasks, there is another reason that projects get held up: people. Here are our top video workflow tips to wrangle all the cooks and create exceptional video content.

7 Questions to Ask Before Starting Your Brand's Video Marketing Strategy

7 Questions to Ask Before Starting Your Brand's Video Marketing Strategy

Video marketing is important. Period. But how important is it for your brand? Does your brand even need video? You can’t go into it blindly (just because everyone’s doing it) so before jumping into it, what questions should you ask yourself? Here are our 7 most important questions before beginning the journey into your video marketing strategy.

Video Producers, What is Your Pre-Publishing Workflow?

Video Producers, What is Your Pre-Publishing Workflow?

As a video production company looking to scale up or grow, you know even a minor operations improvement can make a huge impact on your revenue. One area where even a small efficiency can save you time and money is your pre-publishing workflow and we've collated some of the best tips for streamlining this process.

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