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In-House vs. Agency: Which One is Better For Your Video Production and Why?

In-House vs. Agency: Which One is Better For Your Video Production and Why?

Now that everyone understands the sheer importance of adding video content to their digital mix, at what point in your video creation journey should you think about setting up your own in-house studio? When is it smarter to hand over video creation to experts in an external video agency? Here’s what to consider first and foremost.

Checklist: The Gear You Need to Start an In-House Video Studio

Checklist: The Gear You Need to Start an In-House Video Studio

Outsourcing videos can be a great option, but can also get a tad expensive and give away the creative control of the videos you want to produce. If you’d like to build an in-house video studio and increase your video content by 10-fold we can help get your started. Here’s a list of all the essential gear required to start your in-house video production journey!

Red Bull and Kohler: Why Did They Invest in an In-house Media Agency?

Red Bull and Kohler: Why Did They Invest in an In-house Media Agency?

Many brands are opting to create video in-house in order to cut down costs, retain creative control over the content produced, track and use customer data, and scale and streamline organizational chaos. We take a look into why Red Bull and Kohler brought all their video in-house and what has changed for them.

How Marriott Became The No. 1 Luxury Brand Thanks to Their Video Content Strategy

How Marriott Became The No. 1 Luxury Brand Thanks to Their Video Content Strategy

In the travel industry, video is a potent marketing weapon. Connoisseurs of video storytelling, Marriott first opened up its in-house video production studio in September 2014 and their video strategy has since reached millions of customers and created millions of dollars of ROI. We dive deep into their team, their campaigns, and how video content was a driver of their success.

Facebook Video Ads Checklist: Double Your ROI in 2018

Facebook Video Ads Checklist: Double Your ROI in 2018

Skinfood’s Facebook video ad campaign saw a 55% lift in purchase intent and received 3.79 million video views — that’s the power of a Facebook video ad. With a 50% increase in video content being consumed on Facebook, video makers and video marketers need to take notice of these increasing numbers. Check out our checklist for getting the best Facebook video ad ROI.

A Video-First Multi Asset Management System: Does Your Company Need One?

A Video-First Multi Asset Management System: Does Your Company Need One?

From internal communication and HR to marketing and sales, you need video content everywhere. But when companies are working on multiple video files at one time, they run into massive organization chaos. Doing it all manually is a frustrating and time-consuming experience, so here are our tips for investing in a video asset management system.

How To Optimize Video Assets for Different Social Media Platforms

How To Optimize Video Assets for Different Social Media Platforms

You can’t cookie-cut your videos for all social media platforms. The audiences, tools, and viewing habits of each platform are often distinct and require specific editing or formatting to hit the right mark. Here are our video tips for each social media platform so that you can be sure your video is optimized for its audience.

Too Many Cooks in the Kitchen? How to Streamline Your Video Workflow

Too Many Cooks in the Kitchen? How to Streamline Your Video Workflow

Whether your company handles video production in-house or you outsource it, it’s crucial that your video workflow process is as lean and efficient as possible. Going beyond the video workflow tasks, there is another reason that projects get held up: people. Here are our top video workflow tips to wrangle all the cooks and create exceptional video content.

7 Innovative And Successful Ways to Use Video for Internal Communication

7 Innovative And Successful Ways to Use Video for Internal Communication

When it comes to internal workplace communication, video trumps all other kind of content. It’s a far more successful and efficient alternative to yawn-worthy emails and wishy-washy manuals. So, how do you adopt video as the new normal? Let’s look at 7 innovative ways you can use video for internal communication.

The 2018 Guide to Best Online Video Courses For Novices

The 2018 Guide to Best Online Video Courses For Novices

In a video-first world where 70% of marketers say video generates more conversions than any other type of content, you know that you need to either begin your video marketing strategy or scale it up even further. Maybe you want to start creating videos in-house for your brand, but you're not sure how to get started. Here is a list of online video courses to help you through every part of the video creation, editing, and marketing process.

Why Video Series Are The Next Big Thing in Video Marketing

Why Video Series Are The Next Big Thing in Video Marketing

Brands are just now realising the power of episodical video series content. Video series help companies connect to their audience, while creating high quality content that also keeps them coming back for more — and consider converting! Get ahead with these real life examples and reasons why your next video marketing campaign needs a series.

7 Questions to Ask Before Starting Your Brand's Video Marketing Strategy

7 Questions to Ask Before Starting Your Brand's Video Marketing Strategy

Video marketing is important. Period. But how important is it for your brand? Does your brand even need video? You can’t go into it blindly (just because everyone’s doing it) so before jumping into it, what questions should you ask yourself? Here are our 7 most important questions before beginning the journey into your video marketing strategy.

35 Stats That Prove The Meteoric Rise of Video Marketing in eCommerce

35 Stats That Prove The Meteoric Rise of Video Marketing in eCommerce

When 57% of consumers say that videos make them more confident in products they buy, it’s clear that eCommerce businesses should always have video in their overall marketing strategy. So we’ve collated the best statistics to prove the growth of video marketing in eCommerce and how it can be a massive advantage to your business.

How Video Marketing Shaped Sephora’s $37.2 Billion Success

How Video Marketing Shaped Sephora’s $37.2 Billion Success

Beauty brands, like Sephora, who’re staying in touch with all the latest marketing trends and tactics have seen an explosive growth in their brand value and yearly revenue, and much of this success comes from their video marketing prowess. Found out how Sephora used video marketing to disrupt the cosmetics industry.

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