We recently caught up with Verity Mackintosh, executive producer of Graci in the Kitchen, an internet cooking show with a deliciously simple premise.
Picture yourself flipping through a cookbook, and instead of options like ‘lamb shanks’ and ‘risotto’, the contents page is a list of moods. There's the ‘feeling lazy’ meal, the ‘feeling freaky’ meal, even the ‘feeling in love’ meal. That’s the show’s founding structure, with each episode pairing a recipe and a mood, with a little holistic wisdom thrown in for flavour. Graci explores how a combination of foods and flavours can affect your mood, and how vitamins and minerals can have a positive impact on your body. “When I'm having an ugly day, I often make a meal using prawns because the Zinc in prawns help produce new hair and skin cells, helping us look vibrant and healthy. Plus, they are delicious!”
Originally a modest YouTube channel, GITK season one was picked up and broadcast over a number of TV-on-demand networks, reaching almost a million viewers within its first year.
We asked Verity about the challenges of producing content across three cities and how using Wipster has streamlined the post-production tangle that can clog up an EP’s inbox.
Wipster: Tell us a little about yourself, Verity
Verity: Sure, I’m originally from New Zealand but right now I’m based in Beijing. Back home I studied television, then worked as a production ninja across broadcast TV, multimedia installations, and internet video. Like most people in the video-making business I’ve got more than a few projects on the go at once, but right now Graci in the Kitchen is taking up a lot of my time.
W: How you were sharing your WIPs with the crew before Wipster?
V: We tried a range of things; the usual suspects like Dropbox, Yousendit or YouTube, all which had their own issues.
W: And how is work-in-progress now you’re using Wipster?
V: Much easier and tidier from a production perspective. There’s way less room for error with feedback and it is a massive time-saver not having to generate and manage feedback through email. With so many people involved things always got lost along the way.
We needed a future platform that enabled production companies to pitch and complete jobs from far-flung destinations without enormous travel budget implications. We found this in Wipster. Using it with Graci in the Kitchen we’ve been able to remotely manage, film and edit the entire project in three different destinations in Asia. We’ve had production going on in Beijing, filming in Taiwan, and editing in Singapore. With a very limited budget, using products like Wipster make this project achievable.
W: What do you see as the future of cloud video making?
V: I hope video making in the future provides more flexibility during the post-production process of projects, reducing time that clients and editors need to spend either writing laborious emails or meeting face-to-face. Editors always need more time to edit, and new tools like Wipster are going a long way to making that possible.
This whet your appetite? Visit Graci in the Kitchen’s Food Channel page.