Wipster - Project Library Beta Update
If you're a regular Wipster user, you may have already tried Wipster's Project Library beta - a completely revamped and redesigned replacement for...
1 min read
Wipster Content Team : Aug 29, 2020 10:04:00 PM
The average concentration time of a normal person is 8 seconds. It takes 5 to 8 minutes to read a 1000 words article and the human brain assigns more importance to visual assets, so video is the perfect medium to grab the attention of the audience in a short timespan.
Mainly there are four types of videos that can help businesses and websites convert customers. These are Explainer Videos, How-To Videos, Testimonials and Product Demos.
Amongst these categories, Explainer Videos can increase conversion rates significantly.
Some brief guidelines and best practices to promote good ROI:
Trust and credibility: A good explainer video should educate and engage a customer, with the goal to guide them further down the sales funnel. Well crafted explainer videos give your company trust and credibility and make your audience feel empowered to make a purchase.
More information in short span: As per Forrester Research, a moment of video is worth 1.8 Million words. With this in mind videos are that much powerful in conveying the right message to your potential customers.
Boost conversion and sales: Explainer videos are known to increase conversions on landing pages — sometimes significantly, such as in Crazy Egg's case which increased conversions by 64%.
SEO and ranking: By watching videos, visitors spend more time on your webpage. This will add more SEO value to the website and increase the search visibility and ranking.
Brand and personality: Explainer videos are also a great opportunity to share your brand voice.
If you're a regular Wipster user, you may have already tried Wipster's Project Library beta - a completely revamped and redesigned replacement for...
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