Webinar: How Xero built and scaled their video marketing strategy from the ground up

Register now for this exclusive webinar with Patrick MacFie, Global Director of Media at Xero

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In this webinar you will learn

  1. How to develop a video strategy that sets you apart from the competition

  2. Where to point your resources in order to reduce risk, optimize content for specific channels and maximize return on investment

  3. Why an agile and collaborative video workflow will save you time and money

Webinar overview

Marketers know the importance of video content marketing—it results in up to 80% higher website conversions and up to 300% higher click through rates, however, an ad-hoc video strategy won’t cut it in today’s marketing climate. See how accounting software leader Xero built a dedicated video content strategy from the ground up and learn how to overcome common barriers to achieving video marketing success.

Whether your a brand marketer looking to increase awareness or a business-to-business marketer looking to fast-lane the customer buying journey, this webinar will help you develop a video content strategy that delivers results.

Meet the presenters 

Pat at Xero

Patrick MacFie, Global Director of Media at Xero

Pat’s career in video and multimedia spans over 15 years. As the Global Director of Media at Xero, the leading cloud-based accounting software platform with over a million customers, Pat leads their video strategy in charge of brand and marketing communications.

With his laser focus on connecting creative and compelling content with intentional and measurable business outcomes, Pat knows what it takes to build and scale a successful video strategy from the ground up and can share a few battle stories he’s experienced along the way.  

Julia webinar

Julia Farina, VP of Marketing at Wipster

Julia Farina is the Vice President of Marketing at Wipster, where she helps fellow marketers and video creatives across industries incorporate video into their content marketing strategy.

Before Wipster, Julia was the Director of Marketing for customer data platform Lytics and worked in the mobile-marketing division of Hewlett Packard Enterprise (HPE). She has presented to and worked with household names from around the world on marketing strategies and technology deployment.