One of the main struggles of working in the video production biz seems to be finding the balance between taking on as much work as possible to pay the bills, and doing the kind of work you love. Deciding what kind of videos you want to make, and what clients you want to attract plays a large role in getting things right.
In our Finding Your Video Niche webinar, Rollo Wenlock, CEO of Wipster, and Amina Moreau from Stillmotion and Muse Storytelling, shared with us some of their ideas on why and how specialisation in your chosen subject can optimise your business and increase your value as a video creative.
Want to know all their thoughts on finding your video niche? You can watch the full webinar for free (see below) but first, we’ve recapped the highlights to bring you the top 5 nuggets of wisdom from the webinar: