Inspiration

Social Media Guide: How to Create Compelling Social Videos That Your Audience Will Crave

Social Media Guide: How to Create Compelling Social Videos That Your Audience Will Crave

To compete in this highly competitive digital world, you need to be on your A game. That means consistently producing engaging and converting video content for your social platforms. In this guide you’ll walk away with a wealth of resources to help you produce better social video.

The Seven Laws of Film Editing

The Seven Laws of Film Editing

You might have heard the saying: 'Great editing is invisible.' While that may be true, Sven Pape and Vashi Visuals shed a little more light onto the great editing craft.

5 New Ways Media Companies Are Leveraging Video Content to Generate Revenue

5 New Ways Media Companies Are Leveraging Video Content to Generate Revenue

Learn five different ways you can start to expand your reach and generate more revenue with social media video.

3 Tips for Finding Story-Driven, High Quality, Authentic Stock Footage

3 Tips for Finding Story-Driven, High Quality, Authentic Stock Footage

The process of finding the right shots can take some time. This article outlines three tips to help you get high quality, authentic, and story driven stock video.

Storytelling Lessons From Some of The Best Holiday Video Campaigns

Storytelling Lessons From Some of The Best Holiday Video Campaigns

Holidays are one of the best seasons to multiply sales, consumers, and audience. On average, Christmas campaigns receive 3.3 times the number of YouTube views than standard campaigns. And good storytelling is always the foundation of a successful holiday video. Let’s discuss some of the best holiday campaigns and why they made it big.

3 Simple Video Content Ideas For The Holiday Season

3 Simple Video Content Ideas For The Holiday Season

Did you know that retailers can acquire up to 59% more customers during the holiday season? So whether you’ve just realized how important holiday season is, or you’d like to add more video content pieces in your holiday marketing mix, we’ve outlined quick and simple ways to make the most of this holiday season.

3 Powerful Storytelling Tips to Make Your Videos More Impactful

3 Powerful Storytelling Tips to Make Your Videos More Impactful

Did you know messages delivered through a story can be up to 22 times more memorable than just facts? It doesn’t matter what kind of video you’re creating; whether it’s a 10 second Instagram video or 10 minute talk on YouTube, every video can be made more impactful and powerful through storytelling. We’ve outlined 3 crucial tips to make your videos 10x better and ace visual storytelling.

Red Bull and Kohler: Why Did They Invest in an In-house Media Agency?

Red Bull and Kohler: Why Did They Invest in an In-house Media Agency?

Many brands are opting to create video in-house in order to cut down costs, retain creative control over the content produced, track and use customer data, and scale and streamline organizational chaos. We take a look into why Red Bull and Kohler brought all their video in-house and what has changed for them.

How Marriott Became The No. 1 Luxury Brand Thanks to Their Video Content Strategy

How Marriott Became The No. 1 Luxury Brand Thanks to Their Video Content Strategy

In the travel industry, video is a potent marketing weapon. Connoisseurs of video storytelling, Marriott first opened up its in-house video production studio in September 2014 and their video strategy has since reached millions of customers and created millions of dollars of ROI. We dive deep into their team, their campaigns, and how video content was a driver of their success.

Facebook Video Ads Checklist: Double Your ROI in 2018

Facebook Video Ads Checklist: Double Your ROI in 2018

Skinfood’s Facebook video ad campaign saw a 55% lift in purchase intent and received 3.79 million video views — that’s the power of a Facebook video ad. With a 50% increase in video content being consumed on Facebook, video makers and video marketers need to take notice of these increasing numbers. Check out our checklist for getting the best Facebook video ad ROI.

How Deloitte’s 3-person Video Team United a Company of 280,000

How Deloitte’s 3-person Video Team United a Company of 280,000

Caught up in endless reviews due to multiple stakeholders? Wipster, Brightcove and Deloitte met for an online pow wow to discuss building Deloitte’s successful 3-person internal video content strategy to drive engagement and increase productivity across 280,000 Deloitte employees. In this video marketing webinar recap, we’ll also cover tips for how your team can also build a successful video workflow.

7 Innovative And Successful Ways to Use Video for Internal Communication

7 Innovative And Successful Ways to Use Video for Internal Communication

When it comes to internal workplace communication, video trumps all other kind of content. It’s a far more successful and efficient alternative to yawn-worthy emails and wishy-washy manuals. So, how do you adopt video as the new normal? Let’s look at 7 innovative ways you can use video for internal communication.

Why Video Series Are The Next Big Thing in Video Marketing

Why Video Series Are The Next Big Thing in Video Marketing

Brands are just now realising the power of episodical video series content. Video series help companies connect to their audience, while creating high quality content that also keeps them coming back for more — and consider converting! Get ahead with these real life examples and reasons why your next video marketing campaign needs a series.