Wipster - Project Library Beta Update
If you're a regular Wipster user, you may have already tried Wipster's Project Library beta - a completely revamped and redesigned replacement for...
2 min read
Wipster Content Team : Aug 29, 2020 9:36:00 PM
Last month we were excited to release our most experimental and creative brand video yet.
“Your Video Workflow Reimagined” was an exploration into a colorful, seamless visualisation of how we tell Wipster’s story; an old-school, disconnected video workflow transforming into one that brings your team together and effortlessly moves projects forward.
Our in-house video producer Linus Nelson was tasked with creating this reimagined world. Working alongside Rollo Wenlock (Wipster CEO and Co-Founder) to find the brief, he then aligned it with our story and created a fun, bright, dynamic machine-inspired animation that our audience would not only appreciate, but also walk away with a new understanding of how Wipster transforms their video workflow.
We spoke briefly with Linus, who has since moved on from Wipster to motion design studio Fox&Co (and is very much missed by the Wipster crew!) and chatted about the behind-the-scenes process of getting Your Video Workflow Reimagined across the line.
The process for this was interesting because all the machines had to have a function and make sense as a visualisation of the Wipster workflow, while also looking cool. The functionality of the machines and the layout of the structures kind of informed the storyboard in a weird way and if I thought of all those things at once my head would probably explode. Luckily, I had plenty of time for R&D and Rollo was really helpful to bounce ideas off and to break confusing tasks down. I scrapped a huge amount of renderings and concepts and the whole process was probably like 90% R&D and 10% production.
The process of turning a few scribbles on paper into a finished 3D asset is a bit of a grind but also really satisfying. I hadn’t used Cinema 4D in 4 years so I was basically relearning it on the fly. However, I think it’s by far the easiest 3D package to pick up.
Much of my research and inspiration was from Googling and finding images of ‘engines’ / factories’ / ‘mechanical stuff’ and scrolling and scrolling until I found something that looked intriguing. I also looked at lots of intricate and loopy looking renderings and illustrations — Man Vs Machine made amazing Nike ads that looked like crazy Rube Goldberg machines, and I kept going back to them.
We had to outsource to a render farm as my home computer and MacBook just wouldn’t have the power to get it done. Using the render farm was pretty straightforward for the most part until I got to some of the more intricate shots. The biggest snag I hit in the whole production process was having to learn a new render engine because one shot in particular was going to cost $12NZD per frame in Physical (the built in C4D renderer) which would have been well over $3000NZD for the whole 1 minute film.
All of the tweaks and fixes I should have made! 😉
There’s a couple of projects I really want to talk about but can’t just yet. Currently I'm trying to get more into illustration and character animation and at some point I want to get into creating my own films too.
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