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How To Optimize Video Assets for Different Social Media Platforms

How To Optimize Video Assets for Different Social Media Platforms

You can’t cookie-cut your videos for all social media platforms. The audiences, tools, and viewing habits of each platform are often distinct and require specific editing or formatting to hit the right mark. Here are our video tips for each social media platform so that you can be sure your video is optimized for its audience.

Too Many Cooks in the Kitchen? How to Streamline Your Video Workflow

Too Many Cooks in the Kitchen? How to Streamline Your Video Workflow

Whether your company handles video production in-house or you outsource it, it’s crucial that your video workflow process is as lean and efficient as possible. Going beyond the video workflow tasks, there is another reason that projects get held up: people. Here are our top video workflow tips to wrangle all the cooks and create exceptional video content.

7 Innovative And Successful Ways to Use Video for Internal Communication

7 Innovative And Successful Ways to Use Video for Internal Communication

When it comes to internal workplace communication, video trumps all other kind of content. It’s a far more successful and efficient alternative to yawn-worthy emails and wishy-washy manuals. So, how do you adopt video as the new normal? Let’s look at 7 innovative ways you can use video for internal communication.

The 2018 Guide to Best Online Video Courses For Novices

The 2018 Guide to Best Online Video Courses For Novices

In a video-first world where 70% of marketers say video generates more conversions than any other type of content, you know that you need to either begin your video marketing strategy or scale it up even further. Maybe you want to start creating videos in-house for your brand, but you're not sure how to get started. Here is a list of online video courses to help you through every part of the video creation, editing, and marketing process.

Why Video Series Are The Next Big Thing in Video Marketing

Why Video Series Are The Next Big Thing in Video Marketing

Brands are just now realising the power of episodical video series content. Video series help companies connect to their audience, while creating high quality content that also keeps them coming back for more — and consider converting! Get ahead with these real life examples and reasons why your next video marketing campaign needs a series.

7 Questions to Ask Before Starting Your Brand's Video Marketing Strategy

7 Questions to Ask Before Starting Your Brand's Video Marketing Strategy

Video marketing is important. Period. But how important is it for your brand? Does your brand even need video? You can’t go into it blindly (just because everyone’s doing it) so before jumping into it, what questions should you ask yourself? Here are our 7 most important questions before beginning the journey into your video marketing strategy.

35 Stats That Prove The Meteoric Rise of Video Marketing in eCommerce

35 Stats That Prove The Meteoric Rise of Video Marketing in eCommerce

When 57% of consumers say that videos make them more confident in products they buy, it’s clear that eCommerce businesses should always have video in their overall marketing strategy. So we’ve collated the best statistics to prove the growth of video marketing in eCommerce and how it can be a massive advantage to your business.

How Video Marketing Shaped Sephora’s $37.2 Billion Success

How Video Marketing Shaped Sephora’s $37.2 Billion Success

Beauty brands, like Sephora, who’re staying in touch with all the latest marketing trends and tactics have seen an explosive growth in their brand value and yearly revenue, and much of this success comes from their video marketing prowess. Found out how Sephora used video marketing to disrupt the cosmetics industry.

Make more video, show more video, and store more video — all in one platform.

Make more video, show more video, and store more video — all in one platform.

Today with the release of Wipster Flow, Pulse, and our Media Library, creative and marketing teams can collaborate on video revisions, store them in a shared multimedia asset library, publish videos across a variety of channels and easily understand the results—all within Wipster.

Start using Wipster for free today.