You can’t cookie-cut your videos for all social media platforms. The audiences, tools, and viewing habits of each platform are often distinct and require specific editing or formatting to hit the right mark. Here are our video tips for each social media platform so that you can be sure your video is optimized for its audience.
Whether your company handles video production in-house or you outsource it, it’s crucial that your video workflow process is as lean and efficient as possible. Going beyond the video workflow tasks, there is another reason that projects get held up: people. Here are our top video workflow tips to wrangle all the cooks and create exceptional video content.
When it comes to internal workplace communication, video trumps all other kind of content. It’s a far more successful and efficient alternative to yawn-worthy emails and wishy-washy manuals. So, how do you adopt video as the new normal? Let’s look at 7 innovative ways you can use video for internal communication.
Stumped on trying to decide which video camera to purchase when beginning your in-house video marketing journey? We researched and came up with the best of the very best video cameras for all budgets. So whether you’re strapped for cash, can fork out up $500, or can go up to $1000, there’s something for all.
In a video-first world where 70% of marketers say video generates more conversions than any other type of content, you know that you need to either begin your video marketing strategy or scale it up even further. Maybe you want to start creating videos in-house for your brand, but you're not sure how to get started. Here is a list of online video courses to help you through every part of the video creation, editing, and marketing process.
A plethora of brands are seeing great results with social video marketing ad campaigns, but they’ve gotta be quick, simple, eye-catching, and connect to your audience. Here are 8 online tools help save time and effort for those 30-60 second social media video refreshers and adverts.
Only 23% of marketing leaders stated their organization does “extremely well” or “quite well” in measuring ROI of their video content. Are you measuring the wrong metrics and not appropriately defining your video marketing success?
Brands are just now realising the power of episodical video series content. Video series help companies connect to their audience, while creating high quality content that also keeps them coming back for more — and consider converting! Get ahead with these real life examples and reasons why your next video marketing campaign needs a series.
In this video marketing strategy dissection, we look at REI’s incredible success with their video content, including user-generated campaigns, social media platforms, and developing their outdoor recreation thought leadership through video.
Netflix didn’t start with having original video content featuring Will Smith, Adam Sandler, and other household names. Even if you aren't looking to be as large as them, there are many strategies and insights video marketers and videos storytellers can pick up from Netflix.
Video marketing is important. Period. But how important is it for your brand? Does your brand even need video? You can’t go into it blindly (just because everyone’s doing it) so before jumping into it, what questions should you ask yourself? Here are our 7 most important questions before beginning the journey into your video marketing strategy.
Not all ads do well. Some of them fail spectacularly for one reason or the other, and there are quite a few interesting video campaigns that rubbed off their audience the wrong way (and for good reason). Here’s our pick for the worst video marketing campaigns.
There are a ton of great opportunities for businesses on YouTube. But do you feel your channel could be performing better? Take advantage of these 7 best-practice tips and tricks to boost your channel and grow your audience.
To spur some video inspiration and help you reach your video goals, we’ve compiled a list of some of our favorite video creators + marketers on Instagram. All of them have an abundance of experience in the video niche and are happy to dispense productive video advice to their followers.
There are YouTube channels that can teach you every little thing you need to know to create astounding videos. Here are the top 10 Must-Subscribe YouTube Channels for Video Creators.
When 57% of consumers say that videos make them more confident in products they buy, it’s clear that eCommerce businesses should always have video in their overall marketing strategy. So we’ve collated the best statistics to prove the growth of video marketing in eCommerce and how it can be a massive advantage to your business.
Beauty brands, like Sephora, who’re staying in touch with all the latest marketing trends and tactics have seen an explosive growth in their brand value and yearly revenue, and much of this success comes from their video marketing prowess. Found out how Sephora used video marketing to disrupt the cosmetics industry.
Most people go through a difficult phase of performance anxiety when they’re starting out, however, with video marketing on a meteoric rise you definitely can not afford to shy away from creating videos. Here's how you can master your video fears and stage fright, and present confidently on camera.
With so much information out there about video, it may feel like you are expected to know everything for your clients as part of a video production team.But you’re not alone if you need help. Facebook groups have emerged as a great gathering place for inspiration, questions, and other resources.
Today with the release of Wipster Flow, Pulse, and our Media Library, creative and marketing teams can collaborate on video revisions, store them in a shared multimedia asset library, publish videos across a variety of channels and easily understand the results—all within Wipster.
We asked 9 video experts 'What do you think is the number one video challenge for brands this year?' So if you want your video content and video marketing strategy to be spot on in 2018, read on.
A major key to Warby Parker’s overwhelming success is their ability to keep pushing the boundaries of innovation, especially with their social media video marketing strategy. So we've dissected Warby Parker's video strategy and collated the most impressive parts of their integrated video marketing campaigns.
If your company is looking to reach a younger demo in the United States, it may be time to finally jump into Snapchat. Here are a few ways enterprise companies are creating success there.
As a video production company looking to scale up or grow, you know even a minor operations improvement can make a huge impact on your revenue. One area where even a small efficiency can save you time and money is your pre-publishing workflow and we've collated some of the best tips for streamlining this process.
Why are your likes and comments dwindling, while others are sprinting past you in the video world? If there isn’t a problem with your video content (you’ve done your research and you know this is exactly what your viewers want), then chances are that you’re not marketing effectively. Here are 3 major issues you need to look into.
Explainer videos can convert customers on landing pages significantly higher, in some known cases up to 64% more! But there are also many other reasons why you should be investing in explainers videos ASAP.
Year after year we see brands come up with the craziest (and brilliant) video concepts and bag awards, go viral, and smash all marketing records there are. Several brands came up with out-of-the-box video concept, extraordinary video direction, and completely blew us away. Here are 5 popular brand videos of 2017 that you need to watch ASAP!
A new year, a new line up of massive trends for video in 2018. Get ahead of the game and check out what's going to be big this year in video marketing.
An ad-hoc video strategy won’t cut it in today’s marketing climate. See how accounting software leader Xero built a dedicated video content strategy from the ground up and learn how to overcome common barriers to achieving video marketing success.
The first 10 seconds of the video are immensely important. When viewers click on your video you’ve earned your first win. Here's how to hook them in and make them stay for the entire video, (and the pre-roll ad, of course).