By developing a thought leadership video strategy you can quickly establish your brand as experts in a more organic and even cost effective approach than traditional PR. Whether you’re looking at your first thought leadership campaign or to fine-tune your next one, keep in mind the following tips.
Whether you’re looking to outsource your next production, or simply looking for fresh video inspiration, make sure to check out these six top agencies who are producing boundary-pushing videos that win awards, get smashing results, and inspire us every day.
While between the Colin Kaepernick ads and the more lighthearted Nothing Beats a Londoner campaign Nike was one of the most talked about brands of the summer, there were many more onpoint video marketing campaigns from 2018 you can draw inspiration from. So grab a snack and your earbuds if need be, let's dive in.
We chat with Wipster in-house video producer Linus Nelson on how he researched, designed and created our latest 3D animated brand video “Your Video Workflow Imagined”, and show you behind-the-scenes pics and videos on how he brought it all to life.
Getting feedback and sign-off from clients can get messy. Luckily, there’s a better way! Get the latest video workflow and review tips from Premiere Gal.
Holidays are one of the best seasons to multiply sales, consumers, and audience. On average, Christmas campaigns receive 3.3 times the number of YouTube views than standard campaigns. And good storytelling is always the foundation of a successful holiday video. Let’s discuss some of the best holiday campaigns and why they made it big.
Did you know that emails with a video embedded had a 21 percent higher conversion rate than emails with an image? Video is changing how businesses grow, and that includes the impact video can have in creating successful email campaigns. Here are 6 video tips to keep in mind for your next email campaign.
Did you know that retailers can acquire up to 59% more customers during the holiday season? So whether you’ve just realized how important holiday season is, or you’d like to add more video content pieces in your holiday marketing mix, we’ve outlined quick and simple ways to make the most of this holiday season.
Kick your digital filing cabinet to the curb! Today, we’re excited to launch our new and improved Media Library — a virtual workspace that brings your content and your team together, so you can get even more videos out the door, faster. With new advanced search, a completely overhauled folder view, activity feed, project filters, and a one-click action menu, your Content Library will never be the same again.
Did you know messages delivered through a story can be up to 22 times more memorable than just facts? It doesn’t matter what kind of video you’re creating; whether it’s a 10 second Instagram video or 10 minute talk on YouTube, every video can be made more impactful and powerful through storytelling. We’ve outlined 3 crucial tips to make your videos 10x better and ace visual storytelling.
Now that everyone understands the sheer importance of adding video content to their digital mix, at what point in your video creation journey should you think about setting up your own in-house studio? When is it smarter to hand over video creation to experts in an external video agency? Here’s what to consider first and foremost.
The average creative looks for a file 83 times per week and can’t find an asset 35% of the time. Imagine being able to drastically reduce that percentage and instead spend that time and effort on creating more beautiful video content with your team! Here’s why great file organisation with multi-asset management helps promote team harmony.
Outsourcing videos can be a great option, but can also get a tad expensive and give away the creative control of the videos you want to produce. If you’d like to build an in-house video studio and increase your video content by 10-fold we can help get your started. Here’s a list of all the essential gear required to start your in-house video production journey!
Many brands are opting to create video in-house in order to cut down costs, retain creative control over the content produced, track and use customer data, and scale and streamline organizational chaos. We take a look into why Red Bull and Kohler brought all their video in-house and what has changed for them.
In the travel industry, video is a potent marketing weapon. Connoisseurs of video storytelling, Marriott first opened up its in-house video production studio in September 2014 and their video strategy has since reached millions of customers and created millions of dollars of ROI. We dive deep into their team, their campaigns, and how video content was a driver of their success.
Skinfood’s Facebook video ad campaign saw a 55% lift in purchase intent and received 3.79 million video views — that’s the power of a Facebook video ad. With a 50% increase in video content being consumed on Facebook, video makers and video marketers need to take notice of these increasing numbers. Check out our checklist for getting the best Facebook video ad ROI.
Caught up in endless reviews due to multiple stakeholders? Wipster, Brightcove and Deloitte met for an online pow wow to discuss building Deloitte’s successful 3-person internal video content strategy to drive engagement and increase productivity across 280,000 Deloitte employees. In this video marketing webinar recap, we’ll also cover tips for how your team can also build a successful video workflow.
Video review and approval just got an upgrade. Today we’re excited to share an update to our industry-first video review experience with a new Selected Area Commenting feature. It’s easy and effortless and your reviewers will “get it” right away.
1 in 5 marketers are working with a smaller overall digital marketing budget than the previous year. Which begs the question, how can you stretch your video marketing dollar further? We’ve put together 17 tips curated from our in-house team and other video experts to help you optimize your video workflow.
From internal communication and HR to marketing and sales, you need video content everywhere. But when companies are working on multiple video files at one time, they run into massive organization chaos. Doing it all manually is a frustrating and time-consuming experience, so here are our tips for investing in a video asset management system.
Video has become the new document. In an effort to scale video content, companies have adopted collaborative video workflow tools like Wipster and platforms like Brightcove for publishing and distribution. Today, we’re excited to announce that we’ve pushed the integration between our two systems even further, providing teams with one shared workspace to collaborate within.
Going back and forth between multiple email chains, having over 5 rounds of feedback, lost files, delays, miscommunication, abandoned projects, missed deadlines — sound familiar? Building a highly efficient review and workflow process can substantially increase your company's revenue, scale up your video content, and create better videos, faster. Let’s learn how you can do just that.
You can’t cookie-cut your videos for all social media platforms. The audiences, tools, and viewing habits of each platform are often distinct and require specific editing or formatting to hit the right mark. Here are our video tips for each social media platform so that you can be sure your video is optimized for its audience.
Whether your company handles video production in-house or you outsource it, it’s crucial that your video workflow process is as lean and efficient as possible. Going beyond the video workflow tasks, there is another reason that projects get held up: people. Here are our top video workflow tips to wrangle all the cooks and create exceptional video content.
When it comes to internal workplace communication, video trumps all other kind of content. It’s a far more successful and efficient alternative to yawn-worthy emails and wishy-washy manuals. So, how do you adopt video as the new normal? Let’s look at 7 innovative ways you can use video for internal communication.
Stumped on trying to decide which video camera to purchase when beginning your in-house video marketing journey? We researched and came up with the best of the very best video cameras for all budgets. So whether you’re strapped for cash, can fork out up $500, or can go up to $1000, there’s something for all.
In a video-first world where 70% of marketers say video generates more conversions than any other type of content, you know that you need to either begin your video marketing strategy or scale it up even further. Maybe you want to start creating videos in-house for your brand, but you're not sure how to get started. Here is a list of online video courses to help you through every part of the video creation, editing, and marketing process.
A plethora of brands are seeing great results with social video marketing ad campaigns, but they’ve gotta be quick, simple, eye-catching, and connect to your audience. Here are 8 online tools help save time and effort for those 30-60 second social media video refreshers and adverts.
Only 23% of marketing leaders stated their organization does “extremely well” or “quite well” in measuring ROI of their video content. Are you measuring the wrong metrics and not appropriately defining your video marketing success?
Brands are just now realising the power of episodical video series content. Video series help companies connect to their audience, while creating high quality content that also keeps them coming back for more — and consider converting! Get ahead with these real life examples and reasons why your next video marketing campaign needs a series.