In the video below, you will learn how to get started with video marketing—and we’ve included a handy checklist for you so you don’t have to take notes :)
While Adobe Premiere Pro may be one of the most dominant forces in all of post-production, that doesn’t mean it’s the easiest to use. Many editors palms start to sweat when they reach for File -> Export -> Media, so we’re here to break it down and highlight some settings you might not be aware of, and, just as important, other settings that you might be tempted to hit when you shouldn’t!
Spend some time in filmmaking forums, and someone will eventually mention the 180-degree shutter rule: “you must use a 180-degree shutter to get natural-looking, cinematic motion blur”. If you question the rule you’re quickly labeled an amateur. But the 180-degree shutter rule is a myth!
With such immense power to sway buyers, product videos are a no-brainer for businesses. Learn the 'why’s', 'how’s', and best practices of product video marketing in this in-depth piece.
Learn how you can use Layer Styes in Adobe After Effects. We cover how to apply, various styles to use, layer styles versus effects, blending options, and how to work with Photoshop files.
Learn how Alister Robbie, filmmaker, editor, and founder of The Post Project uses Wipster to ditch dozens of emails for smarter, faster communication with his clients.
Let’s breakdown the most essential components that make up a video file and see which options are best suited for the most common exporting scenarios.
Video review doesn’t have to be a hassle. Collaboration and an easy to adopt review workflow are key factors in getting high-quality results and having a healthy relationship with your clients.
Videos have a special role to play at the mid-funnel stage of evaluation when the consumer is researching available options. These three types of video (with examples) are sure to help your prospective customers make informed decisions.
Let’s take a step-by-step look at how we can create an animated YouTube subscribe button overlay in Adobe After Effects.
Discover gaps (opportunities!) in your content mix where video can do a better job in helping your buyers make informed decisions, from awareness through to action. Learn what to look for and the steps to take.
What type of microphone should you use for an interview? What is the best microphone for someone just starting out in video? All these questions and more will be answered in the latest episode of Making Video!
Creating great video is a process that involves multiple people and steps. Oftentimes, video editors, producers and creators find themselves spending more time than necessary on all these steps and processes. Finding the right tools will help speed up your workflow, reduce costs, and improve the quality of your videos.
We’ve outlined 18 tips to help you ace your Instagram Live session, get maximum viewers and engagement, and eliminate all technical issues that may arise.
By developing a thought leadership video strategy you can quickly establish your brand as experts in a more organic and even cost effective approach than traditional PR. Whether you’re looking at your first thought leadership campaign or to fine-tune your next one, keep in mind the following tips.
Whether you’re looking to outsource your next production, or simply looking for fresh video inspiration, make sure to check out these six top agencies who are producing boundary-pushing videos that win awards, get smashing results, and inspire us every day.
While between the Colin Kaepernick ads and the more lighthearted Nothing Beats a Londoner campaign Nike was one of the most talked about brands of the summer, there were many more onpoint video marketing campaigns from 2018 you can draw inspiration from. So grab a snack and your earbuds if need be, let's dive in.
We chat with Wipster in-house video producer Linus Nelson on how he researched, designed and created our latest 3D animated brand video “Your Video Workflow Imagined”, and show you behind-the-scenes pics and videos on how he brought it all to life.
Getting feedback and sign-off from clients can get messy. Luckily, there’s a better way! Get the latest video workflow and review tips from Premiere Gal.
Holidays are one of the best seasons to multiply sales, consumers, and audience. On average, Christmas campaigns receive 3.3 times the number of YouTube views than standard campaigns. And good storytelling is always the foundation of a successful holiday video. Let’s discuss some of the best holiday campaigns and why they made it big.
Did you know that emails with a video embedded had a 21 percent higher conversion rate than emails with an image? Video is changing how businesses grow, and that includes the impact video can have in creating successful email campaigns. Here are 6 video tips to keep in mind for your next email campaign.
Did you know that retailers can acquire up to 59% more customers during the holiday season? So whether you’ve just realized how important holiday season is, or you’d like to add more video content pieces in your holiday marketing mix, we’ve outlined quick and simple ways to make the most of this holiday season.
Kick your digital filing cabinet to the curb! Today, we’re excited to launch our new and improved Media Library — a virtual workspace that brings your content and your team together, so you can get even more videos out the door, faster. With new advanced search, a completely overhauled folder view, activity feed, project filters, and a one-click action menu, your Content Library will never be the same again.
Did you know messages delivered through a story can be up to 22 times more memorable than just facts? It doesn’t matter what kind of video you’re creating; whether it’s a 10 second Instagram video or 10 minute talk on YouTube, every video can be made more impactful and powerful through storytelling. We’ve outlined 3 crucial tips to make your videos 10x better and ace visual storytelling.
Now that everyone understands the sheer importance of adding video content to their digital mix, at what point in your video creation journey should you think about setting up your own in-house studio? When is it smarter to hand over video creation to experts in an external video agency? Here’s what to consider first and foremost.
The average creative looks for a file 83 times per week and can’t find an asset 35% of the time. Imagine being able to drastically reduce that percentage and instead spend that time and effort on creating more beautiful video content with your team! Here’s why great file organisation with multi-asset management helps promote team harmony.
Outsourcing videos can be a great option, but can also get a tad expensive and give away the creative control of the videos you want to produce. If you’d like to build an in-house video studio and increase your video content by 10-fold we can help get your started. Here’s a list of all the essential gear required to start your in-house video production journey!
Many brands are opting to create video in-house in order to cut down costs, retain creative control over the content produced, track and use customer data, and scale and streamline organizational chaos. We take a look into why Red Bull and Kohler brought all their video in-house and what has changed for them.