Having video without any benchmarks would be like trying to drive somewhere without having a clue how to get there. Here's how to establish KPIs for video content through the lens of a marketing sales funnel.
Videos aren’t all about visuals. The voice over you use is essential to passionately conveying the message of your brand. Here are the 5 most important tips when looking to hire your next voice over spot.
Are you in a creative rut? Or do you just need a new source of inspiration? Then check out these video production companies/agencies sharing on Instagram.
Today we’ve released our newest mobile app update for subfolders and image review. Get all the details in our latest blog.
You may be wondering this: Is my company (or the niche your client works in) a good fit for advertising on Instagram Stories? Here's some stuff to be aware of so you can make that decision.
By sharing resources, ideas, and freeing up production lags, Shimano has been able to focus their attention on quality, strategy, and getting more videos out the door. Here is the full case study on how Shimano do video content.
As a trailblazing startup, Shopify never shied away from producing video and established a strong video first mentality. Here's the inside scoop on Shopify's video marketing strategy.
Now you can publish all your media assets from Wipster direct to Facebook, Twitter and YouTube! Connect your social media accounts, launch your next marketing campaign and watch it land exactly where it needs to be.
After a long romance, Wipster and Wistia have finally tied the knot. Gather feedback, iterate the creative, and gain approval on Wipster, then it’s just one-click publishing straight to your Wistia account for delivery, analytics and optimization.
If you’re not actively trying to convert your Youtube subscribers, you’re leaving a lot of money and potential customers on the table. Here are 3 simple steps you need to take to turn your YouTube channel around and turn it into a revenue-making machine.
From Facebook's acquisitions and events including their developer conference F8 we can piece together a significant part of Facebook's video roadmap going forward.
Another week, another feature release! This time the address book received the warm touch of Wipster love.
With interactive content, the audience gets to dictate where the story goes. That creates opportunities to create highly engaging content. Here are four companies using interactive content to their advantage.
After hundreds (literally hundreds!) of feature requests for subfolders, we can finally announce its release into the world.
When you’re just starting out, live videos can be nerve-wrecking. What if you forget your train of thought? What if nobody shows up? What if it all goes horribly wrong? To get you started, we’ve compiled a handy do’s and don'ts guide of Facebook live streaming.
Now with over one million videos reviewed on Wipster, it’s time to unleash all the joyful review features you know and love to creatives everywhere.
We need to start practicing what we preach. Follow us at The Daily WIP; a daily vlog series where we discover the how, what, when, where and why of everyone becoming a media company, including ourselves!
The short answer, not completely. Find out why whiteboard animations are not as applicable or relevant for businesses as they used to be.
Last month, Google and Facebook both released important information and updates about their online video offerings. In case you're missed those announcements, don't worry because we've got your back.
Over the last month two of our finest front-end developers and designers have been hard at work to bring you our iOS and Android apps!
Explainer videos have exploded. Pitching a product in two minutes or less, explainer videos fuse salesmanship with creative storytelling. Here are the biggest mistakes you should avoid when creating your next explainer video.
Here's a step by step on how to budget your video projects, whether you're a marketing team or a creative professional, so that you don't under or overestimate your expenses.
360 video requires a different approach compared to traditional video making and marketing. We've collated the most important things you need to know before embarking on your next 360 video.
Several brands skyrocketed their online success through the potent power of videos. Let’s get to the details and discuss some of the most popular campaigns of four famous brands.
With one-click publishing from Wipster to Brightcove, efficiency meets intelligence. Now you too can harness the power of a finely-tuned video iteration loop.
Reaching people through social media often means making a personal connection, not just delivering a sales pitch. Here are four ways to consider using video that can make an impact on social media.
We've had some amazing Premiere Pro blog pieces written by a variety of post-production geniuses and now we've collected it all in one place.
There are many advantages to bringing a global community of trusted professionals together on a video project, especially when you know how to manage it right.
The content marketing race has put brands in traditional industries, which are more familiar with conventional ways of doing business, into a vulnerable position. Let’s take a look at a couple of brands that are doing video marketing the right way.