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A major key to Warby Parker’s overwhelming success is their ability to keep pushing the boundaries of innovation, especially with their social media video marketing strategy. So we've dissected Warby Parker's video strategy and collated the most impressive parts of their integrated video marketing campaigns.
If your company is looking to reach a younger demo in the United States, it may be time to finally jump into Snapchat. Here are a few ways enterprise companies are creating success there.
As a video production company looking to scale up or grow, you know even a minor operations improvement can make a huge impact on your revenue. One area where even a small efficiency can save you time and money is your pre-publishing workflow and we've collated some of the best tips for streamlining this process.
Why are your likes and comments dwindling, while others are sprinting past you in the video world? If there isn’t a problem with your video content (you’ve done your research and you know this is exactly what your viewers want), then chances are that you’re not marketing effectively. Here are 3 major issues you need to look into.
Explainer videos can convert customers on landing pages significantly higher, in some known cases up to 64% more! But there are also many other reasons why you should be investing in explainers videos ASAP.
Year after year we see brands come up with the craziest (and brilliant) video concepts and bag awards, go viral, and smash all marketing records there are. Several brands came up with out-of-the-box video concept, extraordinary video direction, and completely blew us away. Here are 5 popular brand videos of 2017 that you need to watch ASAP!
A new year, a new line up of massive trends for video in 2018. Get ahead of the game and check out what's going to be big this year in video marketing.
An ad-hoc video strategy won’t cut it in today’s marketing climate. See how accounting software leader Xero built a dedicated video content strategy from the ground up and learn how to overcome common barriers to achieving video marketing success.
The first 10 seconds of the video are immensely important. When viewers click on your video you’ve earned your first win. Here's how to hook them in and make them stay for the entire video, (and the pre-roll ad, of course).
With Linkedin videos gaining momentum and becoming a powerhouse online video channel of its own, it's important to optimize your Linkedin video content and get more bang for your buck.
Marketers — yes video can seem scary! But it always gets better from the second video onwards. You don’t need fancy equipment to get started. Here are our best tips for getting started in creating video for your business.
By 2018 Millennials will have more annual earning power than baby boomers while also spending on average 7 hours online a day. Traditional media doesn't reach millennials but online video does, and here's why.
One fantastic case study video is worth its weight in gold. But putting together a high converting case study video begins long before the camera rolls. Here are our biggest tips for successful brand and testimonial videos.
You can definitely match the success of other brands. Yes, patience is essential for success, but only after you know that you’re doing everything right. Here are the 3 biggest video marketing mistakes you may be making (but now you can fix them!)
Pre-roll ad's can be cool enough that you won't want to skip — yes that sounds outrageous, but we're not kidding! We share examples of how personalization around viewers' interests or giving viewers the opportunity to personalize themselves can pay dividends.
NBCUniversal knows how critical it is to stay on top of media trends and to constantly look at ways to streamline their productions. Here's an inside look at how NBCUniversal creates, manages and distributes their content.
You can repurpose your video into several other forms of killer content with minimum effort and reach out to a massive audience. This is known as atomization in the digital world, and here's how you can do it.
Not every video is treated the same by Facebook's algorithm, and chances are that your videos aren't always prioritized on your targeted audience's news feed. Here are our top tips to ensure your FB videos get their maximum exposure.
Ad agencies that create innovative campaigns around their consumers happiness come out on top. Here are 3 ad agencies that are not just winning a plethora of awards for their extraordinary campaigns but also the hearts of their consumers.
We’ve painstakingly gathered 82 stats to show you why you absolutely need to make videos a crucial part of your social media strategy. Take it to your boss and use videos to grow your social presence (and your business) substantially!
Video is the present and future of content marketing. People are drifting away from written content and moving towards video content with alarming speed. Here are 9 different types of videos to attract, engage and convert your customers.
We’ve been working hard to make things right and deliver a pricing structure that allows you flexibility, freedom and brings back the joy to your videomaking. Today we launch our storage based pricing plans.
It’s the day you’ve all been waiting for! Multi-Page PDF is available to review and approve on Wipster. Now you can upload all your campaign assets and work-in-progress for feedback in one central Wipster hub.
We take a deep look into modern psychology and schools of thought to share 4 lessons on how to boost your team's creativity.
Having video without any benchmarks would be like trying to drive somewhere without having a clue how to get there. Here's how to establish KPIs for video content through the lens of a marketing sales funnel.
Videos aren’t all about visuals. The voice over you use is essential to passionately conveying the message of your brand. Here are the 5 most important tips when looking to hire your next voice over spot.
Are you in a creative rut? Or do you just need a new source of inspiration? Then check out these video production companies/agencies sharing on Instagram.
You may be wondering this: Is my company (or the niche your client works in) a good fit for advertising on Instagram Stories? Here's some stuff to be aware of so you can make that decision.
Pat MacFie, Global Director of Media at Xero, shares his thoughts for the ultimate video production strategy.