There are a ton of great opportunities for businesses on YouTube. But do you feel your channel could be performing better? Take advantage of these 7 best-practice tips and tricks to boost your channel and grow your audience.
To spur some video inspiration and help you reach your video goals, we’ve compiled a list of some of our favorite video creators + marketers on Instagram. All of them have an abundance of experience in the video niche and are happy to dispense productive video advice to their followers.
There are YouTube channels that can teach you every little thing you need to know to create astounding videos. Here are the top 10 Must-Subscribe YouTube Channels for Video Creators.
When 57% of consumers say that videos make them more confident in products they buy, it’s clear that eCommerce businesses should always have video in their overall marketing strategy. So we’ve collated the best statistics to prove the growth of video marketing in eCommerce and how it can be a massive advantage to your business.
Beauty brands, like Sephora, who’re staying in touch with all the latest marketing trends and tactics have seen an explosive growth in their brand value and yearly revenue, and much of this success comes from their video marketing prowess. Found out how Sephora used video marketing to disrupt the cosmetics industry.
Most people go through a difficult phase of performance anxiety when they’re starting out, however, with video marketing on a meteoric rise you definitely can not afford to shy away from creating videos. Here's how you can master your video fears and stage fright, and present confidently on camera.
With so much information out there about video, it may feel like you are expected to know everything for your clients as part of a video production team.But you’re not alone if you need help. Facebook groups have emerged as a great gathering place for inspiration, questions, and other resources.
Today with the release of Wipster Flow, Pulse, and our Media Library, creative and marketing teams can collaborate on video revisions, store them in a shared multimedia asset library, publish videos across a variety of channels and easily understand the results—all within Wipster.
We asked 9 video experts 'What do you think is the number one video challenge for brands this year?' So if you want your video content and video marketing strategy to be spot on in 2018, read on.
A major key to Warby Parker’s overwhelming success is their ability to keep pushing the boundaries of innovation, especially with their social media video marketing strategy. So we've dissected Warby Parker's video strategy and collated the most impressive parts of their integrated video marketing campaigns.
If your company is looking to reach a younger demo in the United States, it may be time to finally jump into Snapchat. Here are a few ways enterprise companies are creating success there.
As a video production company looking to scale up or grow, you know even a minor operations improvement can make a huge impact on your revenue. One area where even a small efficiency can save you time and money is your pre-publishing workflow and we've collated some of the best tips for streamlining this process.
Why are your likes and comments dwindling, while others are sprinting past you in the video world? If there isn’t a problem with your video content (you’ve done your research and you know this is exactly what your viewers want), then chances are that you’re not marketing effectively. Here are 3 major issues you need to look into.
Explainer videos can convert customers on landing pages significantly higher, in some known cases up to 64% more! But there are also many other reasons why you should be investing in explainers videos ASAP.
Year after year we see brands come up with the craziest (and brilliant) video concepts and bag awards, go viral, and smash all marketing records there are. Several brands came up with out-of-the-box video concept, extraordinary video direction, and completely blew us away. Here are 5 popular brand videos of 2017 that you need to watch ASAP!
A new year, a new line up of massive trends for video in 2018. Get ahead of the game and check out what's going to be big this year in video marketing.
An ad-hoc video strategy won’t cut it in today’s marketing climate. See how accounting software leader Xero built a dedicated video content strategy from the ground up and learn how to overcome common barriers to achieving video marketing success.
The first 10 seconds of the video are immensely important. When viewers click on your video you’ve earned your first win. Here's how to hook them in and make them stay for the entire video, (and the pre-roll ad, of course).
With Linkedin videos gaining momentum and becoming a powerhouse online video channel of its own, it's important to optimize your Linkedin video content and get more bang for your buck.
Marketers — yes video can seem scary! But it always gets better from the second video onwards. You don’t need fancy equipment to get started. Here are our best tips for getting started in creating video for your business.
By 2018 Millennials will have more annual earning power than baby boomers while also spending on average 7 hours online a day. Traditional media doesn't reach millennials but online video does, and here's why.
One fantastic case study video is worth its weight in gold. But putting together a high converting case study video begins long before the camera rolls. Here are our biggest tips for successful brand and testimonial videos.
You can definitely match the success of other brands. Yes, patience is essential for success, but only after you know that you’re doing everything right. Here are the 3 biggest video marketing mistakes you may be making (but now you can fix them!)
Pre-roll ad's can be cool enough that you won't want to skip — yes that sounds outrageous, but we're not kidding! We share examples of how personalization around viewers' interests or giving viewers the opportunity to personalize themselves can pay dividends.
NBCUniversal knows how critical it is to stay on top of media trends and to constantly look at ways to streamline their productions. Here's an inside look at how NBCUniversal creates, manages and distributes their content.
You can repurpose your video into several other forms of killer content with minimum effort and reach out to a massive audience. This is known as atomization in the digital world, and here's how you can do it.
Not every video is treated the same by Facebook's algorithm, and chances are that your videos aren't always prioritized on your targeted audience's news feed. Here are our top tips to ensure your FB videos get their maximum exposure.
Ad agencies that create innovative campaigns around their consumers happiness come out on top. Here are 3 ad agencies that are not just winning a plethora of awards for their extraordinary campaigns but also the hearts of their consumers.
We’ve painstakingly gathered 82 stats to show you why you absolutely need to make videos a crucial part of your social media strategy. Take it to your boss and use videos to grow your social presence (and your business) substantially!
Video is the present and future of content marketing. People are drifting away from written content and moving towards video content with alarming speed. Here are 9 different types of videos to attract, engage and convert your customers.