When 57% of consumers say that videos make them more confident in products they buy, it’s clear that eCommerce businesses should always have video in their overall marketing strategy. So we’ve collated the best statistics to prove the growth of video marketing in eCommerce and how it can be a massive advantage to your business.
Beauty brands, like Sephora, who’re staying in touch with all the latest marketing trends and tactics have seen an explosive growth in their brand value and yearly revenue, and much of this success comes from their video marketing prowess. Found out how Sephora used video marketing to disrupt the cosmetics industry.
A major key to Warby Parker’s overwhelming success is their ability to keep pushing the boundaries of innovation, especially with their social media video marketing strategy. So we've dissected Warby Parker's video strategy and collated the most impressive parts of their integrated video marketing campaigns.
As a video production company looking to scale up or grow, you know even a minor operations improvement can make a huge impact on your revenue. One area where even a small efficiency can save you time and money is your pre-publishing workflow and we've collated some of the best tips for streamlining this process.
Why are your likes and comments dwindling, while others are sprinting past you in the video world? If there isn’t a problem with your video content (you’ve done your research and you know this is exactly what your viewers want), then chances are that you’re not marketing effectively. Here are 3 major issues you need to look into.
Year after year we see brands come up with the craziest (and brilliant) video concepts and bag awards, go viral, and smash all marketing records there are. Several brands came up with out-of-the-box video concept, extraordinary video direction, and completely blew us away. Here are 5 popular brand videos of 2017 that you need to watch ASAP!
An ad-hoc video strategy won’t cut it in today’s marketing climate. See how accounting software leader Xero built a dedicated video content strategy from the ground up and learn how to overcome common barriers to achieving video marketing success.