Zen and the art of video storytelling

Inspired by Robert M. Pirsig’s seminal 1974 text, we decided to examine the Metaphysics of Quality when it comes to video storytelling. We chatted to Wipster CEO Rollo Wenlock and Joey Dello Russo, video producer at Asana, about how they achieve creative zen using Pirsig’s concepts – authenticity, personal identity, freedom, and duality to make amazing videos.

Wipster Free forever

It’s taken Wipster over a year to offer a Free Forever account. And for good reason — we’ve been doing a huge amount of work to figure out just what you need, and why. So how can we offer the Wipster platform, video encoding and hosting, and unlimited archive of all your work, all for free? Easy. It’s all about who we built the ‘Free Forever’ account for.

Video collaboration for business just got easier

Over a very short period of time, the world of video has changed beyond recognition. To help you leverage this exponential growth, Wipster has today released collaborative video review and approval for businesses and large teams. The days of cobbling together emails, spreadsheets and social-video sites are over.

Video is eating the world

We are in the midst of a monumental shift in media consumption. From social tools like Vine to YouTube, video is staging a wholesale takeover of the marketing world. There’s no denying it’s the most dominant medium when it comes to reaching your audience, and it’s only set to get bigger. Learn how you can better leverage this powerful medium.

Dave Collins - video producer at ANGRYchair

Wipster sits down with Dave Collins, founder of Melbourne-based business video production company ANGRYchair. Having worked in television for five years, he gets a lot of inspiration from films and TV shows, and likes to use similar production concepts in his current work. He loves having such a varied job and filming something different every day.

The video sales funnel stage 2

Thanks to your brand video, your potential customers now know your name and what you stand for, and they’re convinced that there’s a problem to be solved. But before they commit, they want to know more – just how good is this product or service? Today we look at a few powerful videos to convince and encourage your customers to take the next step.

The video sales thumbnail pt.3

Your customer has decided that yours is the product for them. But unless you work hard to get them completely entrenched with both the product and the company behind it, there’s every chance they’ll jump ship for one of your competitors. Retention stage videos will turn those newly signed-up customers into highly engaged, incredibly loyal, long-term brand advocates.

5 steps to an incredible marketing video

With online video consumption experiencing exponential growth, companies are seeing increasing return on investment, meaning some compelling reasons for using video in your marketing mix. However, there are plenty of things that can stall you if you’re not looking out for them. In a bid to ensure your company’s video isn’t left unseen by the masses, here are 5 steps to help you make your best marketing video yet.

The video sales funnel

Do you understand how that video fits in with the wider organizational strategy? As well as the basics like budgeting, you have to consider things like who you are targeting, what motivates them, and at what stage of the game that customer is at. Video does not come in one-size-fits-all, and understanding the sales funnel will help you to produce the right video, for the right customer, at the right time. Enter the mighty sales funnel.

The video sales funnel - Pt 2

In our introduction to the video sales funnel, we spoke about why a brand video is so critical. A brand video is your chance to capture your potential customers’ attention and cut through clutter. If you don’t nail it, there’s little point in going on to make any other videos. Today we go deeper into making a brand video that will get people talking and be good for business.

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